Editor's note: Watch In America's documentary about the race to capture the Latino vote on CNN in October 2012.
Current Republican presidential candidates are trying to reach Latino voters with Spanish-language ads, just like candidates Ronald Reagan, George Bush, Bill Clinton and Barack Obama did. Even a TV ad for John F. Kennedy featured Jackie Kennedy saying "Que viva Kennedy." But voting rights activists say the ads will fall flat if the candidate positions don't appeal to Latino voters.
What defines you? Maybe it’s the shade of your skin, the place you grew up, the accent in your words, the make up of your family, the gender you were born with, the intimate relationships you chose to have or your generation? As the American identity changes we will be there to report it. In America is a venue for creative and timely sharing of news that explores who we are. Reach us at inamerica@cnn.com.
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