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Navajo Nation sues Urban Outfitters for alleged trademark infringement
Urban Outfitters specializes in bohemian fashion, but their appropriation of Native American designs has resulted in a lawsuit.
March 2nd, 2012
04:57 PM ET

Navajo Nation sues Urban Outfitters for alleged trademark infringement

By Stephanie Siek, CNN

 (CNN) – The Navajo Nation is suing hipster clothing and accessories retailer Urban Outfitters for using the Navajo name and motifs in their products without permission – a practice that they say takes away millions of dollars from the tribe and its members.

The lawsuit alleges that Urban Outfitters' use of the name "Navajo" in its products "deceives and confuses consumers" and "is designed to convey to consumers a false association or affiliation with the Navajo Nation, and to unfairly trade off the fame, reputation, and goodwill of the Navajo Nation’s name and trademarks."

One of the laws under which the tribe is seeking redress is the Indian Arts and Crafts Act, a federal law that makes it illegal for non-Indian businesses to misrepresent a product as being made by a Native American tribe or person.

"When Congress amended the Indian Arts and Crafts Act of 1990, it did so after studies showed that 'fake' Indian products were siphoning millions from the market for products created by citizens of federally recognized tribes," said Kristen Carpenter, a professor of law at the University of Colorado who specializes in Native American property rights.

According to a June 2005 report by the Department of the Interior, which houses the Bureau of Indian Affairs, estimated that indigenous artisans lose $400 million to $500 million a year to sales of counterfeit products.

"For some of our Navajo or native artisans, that's what sells their products. Attaching the name Navajo to their item generates income," said Erny Zah, director of communications for the Navajo Nation's Office of the President. "To the larger world, we are Navajo, and we take pride in being Navajo… We don’t want our name to be associated with anything that isn’t Navajo."

The suit, filed Tuesday, in U.S. District Court in New Mexico, lists a number of products it says are a problem– including silver jewelry, backpacks, shirts, tote bags and underwear. But it calls out Urban Outfitters' marketing of a flask as "Navajo Flask" as especially "derogatory and scandalous," because the Navajo Nation expressly forbids its name to be used in connection with products related to alcohol and bans the sale, manufacture and consumption of alcohol within its borders. According to the National Survey on Drug Use and Health, American Indians and Alaska Native adults have higher-than-average rates of binge drinking. And according to data provided by the Department of Health and Human Services, Native Americans are five times more likely than whites to die of alcohol-related causes.

A cease-and-desist order filed last fall resulted in Urban Outfitters removing Navajo references in descriptions of some items, but in-store displays in some shops selling its products as well as the online store for the Free People brand continued to label or reference "Navajo" or "Navaho" in describing some items.

"The use of Indian names and imagery without consent of the relevant Indian nation diminishes both critical opportunities for economic development and, as importantly, for tribes to represent themselves consistent with cultural norms and traditions, both ancient and contemporary," said Carpenter. "The Urban Outfitters case is particularly unfortunate in light of the beautiful and high-quality goods produced by Navajo artisans, readily available for purchase by consumers seeking real Navajo products."

The Navajo Nation is asking for monetary damages, a share of the profits made on falsely branded products and an injunction that would forbid Urban Outfitters or any of its subsidiaries from using the name "Navajo" in its products or marketing materials.

 Urban Outfitters did not respond to calls seeking comment.

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Filed under: Economy • Native Americans • Pop culture • Who we are
soundoff (333 Responses)
  1. NoNoNoObama

    Jean-Luc Charmoix, Americans know french fries weren't invented in France. French fries are the only positive thing we can say when putting the words "France" or "French" in a sentence.

    March 4, 2012 at 8:07 pm | Report abuse |
    • Laurence

      You must not read history. Without France the U.S. wold not have won the Revolutionary War.

      March 5, 2012 at 5:23 pm | Report abuse |
      • Tom

        And without the United States and some help from other countries, France would be f**ked a few times ove (correct me if i'm wrong, its been a while since I studied WWII). Not to say we aren't grateful for France's help in the Rev War (Thank you France). Its just that since about 1900 France has had a bad rep when it comes to winning wars.. or giving up.

        March 7, 2012 at 12:57 am | Report abuse |
  2. Jean-Luc Charmoix

    I am French. I will sue every American who sells French fries. You probably think they really come from France.

    March 4, 2012 at 11:38 am | Report abuse |
    • louielouie

      Oh come now Jean, if we thought they really came from france we would have named them puseyfries..

      March 4, 2012 at 10:18 pm | Report abuse |
    • Yankee Doodle

      In France they are called 'frites' which means 'fried'. If you really were French, you'd know this.

      March 5, 2012 at 2:56 am | Report abuse |
      • Joe

        They're call french (little f) fries because of how they're cut, long and thin, like "french" beans, which are slivered green beans. It has nothing to do with France.

        March 5, 2012 at 8:06 am | Report abuse |
    • Dduke

      French women having birth problems, children still coming out with arms in surrender position oui oui

      March 5, 2012 at 6:27 pm | Report abuse |
  3. Frank303

    To all who say that it is rediculous to have a right on a name based on origin of product. In Europe we have something called 'protected designation of origin'. It means that you just cannot make a destilate of grapes and call it Cognac when it's not originating from the area of Cognac. Same with Parmezan cheese, Jambon d'Ardenne, Feta, Gouda Holland, Gorgonzola and many, many more cheeses, ham's, drinks and other stuff. In Amercia, Tennesee Whiskey Is protected as wel. So based on that i think it's logical the same goes for Navajo.

    March 4, 2012 at 8:29 am | Report abuse |
  4. Sir Arthur Conan Doyle, B.A., J.D., S.P.J.

    Stealing from Indians, ( trademark infringement is stealing,) who are the poorest of all Americans, because we all stole their land. i hope the Navajo take a huge chunk out of urban Outfitters to teach others a lesson!

    March 3, 2012 at 11:44 pm | Report abuse |
    • Don

      I agree, obviously.

      BTW, I wish you were Sir Arthur Conan Doyle. That would be great.

      March 4, 2012 at 2:24 am | Report abuse |
  5. TheBob

    Boycott Urban Counterfeiters.

    March 3, 2012 at 5:37 pm | Report abuse |
  6. rad666

    Does this mean no more Navajo white paint?

    March 3, 2012 at 5:28 pm | Report abuse |
    • Sir Arthur Conan Doyle, B.A., J.D., S.P.J.

      Perhaps the next target should be paint companies who sell Navajo white paint. Were I admitted to the Bar, i would take that case Pro Bono!

      March 3, 2012 at 11:46 pm | Report abuse |
      • Flatsguide

        I guess that's why you are not on the Board.

        March 4, 2012 at 7:03 am | Report abuse |
  7. Dennis

    Navajo? I thought they must be Sioux.

    March 3, 2012 at 5:24 pm | Report abuse |
  8. Jeepers

    I'm team Navajo on this one. They have a valid case and more than that, they have an uphill battle fighting the mind-blowing ignorance and callousness of the average Anglo-American, if the comments on this board are any measure. But what can be expected from the descendants of those who nearly decimated an entire culture? It's not something to be proud of.

    March 3, 2012 at 5:23 pm | Report abuse |
    • hemiola

      You are correct. I think that ignorance is genetic from what I see being written by genocide apologist. And for everyone else, come up with a rationale for the Nazi gas chambers; it's up your alley.

      March 3, 2012 at 5:51 pm | Report abuse |
  9. trini

    I thought that the Navajo Nation was trying to do away with the word "Navajo" because it was term used by the Spaniards to describe the group of Apaches that killed with long foldable razors known as a Navaha in the old world Spanish. Apparently Navajos were skilled with these navahas(razors) and often used them to slit the throats of their enemies in the dead of night. The Spaniards called this group the Apaches de Navajo. But anyways yeah, if Apple and every other corp. can do it I don't see a problem with it and the federal law gives the right to do so.

    March 3, 2012 at 4:49 pm | Report abuse |
  10. The ChoobsGdbarkin

    This isn't about whatever you think about the Navajo (and many of the comments here seem to think the Navajo are all drunk freeloaders; to those folks, you might want to look up the word "racism" and then look in the mirror). This is about the law, and hence I will repost from an earlier commenter–and if you don't like the law, go try to change it, but America is a Country run by law and the Navajo clearly have a right to pursue this suit:

    "The Indian Arts and Crafts Act of 1990 (P.L. 101-644) is a truth-in-advertising law that prohibits misrepresentation in marketing of Indian arts and crafts products within the United States. It is illegal to offer or display for sale, or sell any art or craft product in a manner that falsely suggests it is Indian produced, an Indian product, or the product of a particular Indian or Indian Tribe or Indian arts and crafts organization, resident within the United States. For a first time violation of the Act, an individual can face civil or criminal penalties up to a $250,000 fine or a 5-year prison term, or both. If a business violates the Act, it can face civil penalties or can be prosecuted and fined up to $1,000,000."

    March 3, 2012 at 4:48 pm | Report abuse |
    • Unknown

      Thank you.

      March 3, 2012 at 5:21 pm | Report abuse |
  11. Doug G.

    These are some of the most pathetic and racist comments I have ever seen on CNN. Is that the best you can do? Pathetic. The Navajo Nation has the right to do whatever they want with their name. As far as the alcoholic comments go, the reservation there is dry. Only white people living off the reservation seel liqour to tribal members. Casinos, they don't make as much money as you think. Taxes, all Natives pay federal tax. The Navajo Nation also has a sales tax of 4%, I know this because I managed a construction project on Navajo land. In fact I paid federal taxes, New Mexico Gross Receipts Tax, and Navajo Tax. I would suggest some of you get your facts together before you express your thoughts. Should I be angry and beat the tar our of the next white guy I see? Yes? Will I? No? I can't waste my time as I have to get back to breeding the white color out of your women and using your own system against you to take back what is righfully mine. I get it, your scared and confused and you lash out. Must feel horrible to know your on the way out.

    March 3, 2012 at 4:18 pm | Report abuse |
    • everyone has a homeland but my people

      lol i married a white woman and were pregnant with our first child! 3rd generation 100%
      OGLALA!!

      March 3, 2012 at 4:35 pm | Report abuse |
      • johnharry

        i married 1 too, you can have her for some beads

        March 3, 2012 at 5:27 pm | Report abuse |
      • Dduke

        Cross species mating

        March 3, 2012 at 7:02 pm | Report abuse |
    • Unknown

      Thank you

      March 3, 2012 at 5:21 pm | Report abuse |
  12. Dantheman

    I would like to TRADEMARK the word "Chindexican" For "Made with parts from China and India assembled in Mexico and retailed in America. Chindexican goods.....LLC. We are outsourcing and insourcing on demand LMAO!
    But now maybe the N. Koreans Will Work for Food whereas the Indians were always more expensive working for whiskey and free healthcare is not as cost effective... maybe if we profit share with the casinos?

    March 3, 2012 at 3:43 pm | Report abuse |
    • hemiola

      While you're at it, how about Polock-Hillbilly products-that would sell very well in China. LOL

      March 3, 2012 at 3:48 pm | Report abuse |
  13. Your Panties

    Those Crooks are Not Very Nice. Send them to a federal prison.

    March 3, 2012 at 3:34 pm | Report abuse |
  14. Ron

    Them injuns after big beeso...I bet 4 cases of wine or whiskey will buy them off

    March 3, 2012 at 3:33 pm | Report abuse |
    • hemiola

      So that is YOUR price..you must be the quintessential town drunk

      March 3, 2012 at 3:49 pm | Report abuse |
    • Hannah

      Uncalled for you bigot.

      March 3, 2012 at 3:59 pm | Report abuse |
    • James PDX

      If you're going to try to be insulting using humor, at least make sense. You're saying you can buy off a tribe with whiskey who doesn't even allow alcohol. That's not funny and it's about as far from clever as one can get. Just a pathetic attempt.

      March 3, 2012 at 5:10 pm | Report abuse |
  15. towermo76

    It is sad to see what America is now days, reading a lot of these comments, full of hate and racism.

    March 3, 2012 at 3:04 pm | Report abuse |
    • Custer

      There is no hatred, except for what is perceived as nonsense lawsuits. There may be bigotry, but not necessarily racism. Don't be so confounded sensitive. It's only a newspaper article that's open for comments. People will say anything on these sites.

      March 3, 2012 at 3:18 pm | Report abuse |
      • Tgilb

        This is not a frivolous suit. Trademarks are big money to anyone in commerce globally. Chick Fil A is suing a small business owner for trademark infringement for T shirts that say "eat more kale" because they claim to own the words 'eat' and 'more' from their "eat mor chikin slogan." Regardless of the racism expressed in these posts, all citizens of the US and Navajo nation have every right to sue if a corporation is using their good will and name on products sold in commerce. Urban Outfitters would not hesitate to sue them if the opposite were true. If you tried to open a business now that uses the words Urban or Outfitters I guarantee you would get a cease and desist letter from them for infringement. Why should Native Americans have less rights than any corporation?

        March 3, 2012 at 3:37 pm | Report abuse |
    • Dantheman

      Historical fact and factual statistics are not racism, but yes we do poke fun sometimes.... I don't take offense to racism now, I see it all as a joke because you are responsible for your own decisions LOL!!

      March 3, 2012 at 3:47 pm | Report abuse |
    • Henry Jones

      Racism? Indian Tribes kicking out tribe members because they are not "100% indian" – THAT is racism!
      Stop whining and start to pay taxes on the billions of casino income!

      March 3, 2012 at 4:13 pm | Report abuse |
      • James PDX

        Sure, just deduct it from the hundreds of years of rent we owe them on the US.

        March 3, 2012 at 5:11 pm | Report abuse |
  16. Off the Rez

    The other 364 days of the year, the Navajo tribal government is whining about being called "Navajo" since it's actually the name given to them by another tribe, meaning something like "prairie-dog eating enemies."

    March 3, 2012 at 2:59 pm | Report abuse |
    • Tex Gritter

      Remember when there was some sort of fracas over whether to call the Inuits "Eskimos" or not? I dont think they ever really decided themselves. Ahhhhh, the confusion associated with "political correctness".

      March 3, 2012 at 3:51 pm | Report abuse |
    • NativeNM

      Din'eh is the preferred term.

      For the Native People of the North its more complicated. The Din'eh have common language and traditions, though different groups.

      But the Northern people have many different groups, with different languages, religions and practices.
      Generally acceptable terms are:
      Canada: Inuit
      United States (i.e., Alaska): Eskimo, which includes Yupik and Inuit peoples
      Greenland: Kalaallit (Inuit may be acceptable as well, but I simply don’t know)
      Russia: Eskimo (albeit in Russian, Эскимо). Mostly Yupik peoples, with the exception of Inuit on Big Diomede. Sirenikski may be separate from both Yupik and Inuit.

      Urban Outfitters received a cease and desist order last year- they had time to stop before the lawsuit was filed. Its a reasonable and legally supported case.

      March 3, 2012 at 4:28 pm | Report abuse |
  17. Klaark

    I hope there really are no more "native Americans," because if the people who claim to be them are for real, then that people has become something utterly monstrous and pathetic. Suing over trademarks...time to pack it up and call it extinct.

    March 3, 2012 at 2:39 pm | Report abuse |
    • Tgilb

      You are so wrong. Trademarks are big money to corporations. For example, Chick Fil A is suing a small business owner for trademark infringement for making T shirts that say "eat more kale" because they claim to own the words 'eat' and 'more' from their "eat mor chikin slogan." The Navajo people have every right to sue if a corporation is using their good will and name on products sold in commerce. Urban Outfitters would not hesitate to sue them if the opposite were true. For example if you tried to open a business now that uses the words Urban or Outfitters I guarantee you would get a cease and desist letter from them for infringement. Why should Native Americans have less rights than any corporation?

      March 3, 2012 at 3:33 pm | Report abuse |
    • Alan

      They are suing under federal law. If you don't like federal law, then write your Congressman.

      March 3, 2012 at 3:46 pm | Report abuse |
    • Don

      I'm a "Native American" and obviously not extinct. Thank you for admitting the white European conspiracy of genocide for all "Native Americans" to be extinguished so that none can claim rights to the land you (and your ancestors, presuming you are white) stole from them/us. The only thing "monstrous and pathetic" is the inability of us "Native Americans" to "pack (it) up" all NON-native Americans and deport their asses back to where they came from. That way, they'll be "native" too.

      March 3, 2012 at 5:59 pm | Report abuse |
  18. Bob

    Do Indians know human beings are no longer hunter-gatherers? Why this whole obsession with their "tribes?"

    March 3, 2012 at 2:38 pm | Report abuse |
  19. Dantheman

    I want to incorporate by company and call it "Italian-American" and charge royalties to anyone using my trademark!
    LMAO!
    Urban outfitters should just put "Indian" instead of Navajo on it. Then it would say where it's really made, India.

    March 3, 2012 at 2:24 pm | Report abuse |
  20. Think About It

    So why don't the Indians from India sue the Native Americans for Mis-representing real Indians? After all Native Americans were just confused for Indians. How much money do the Native Americans make off of the Indians name?

    March 3, 2012 at 2:23 pm | Report abuse |
    • Dantheman

      OOOOhhhh I feel an INTERNAIONAL COUNTERSUIT comming.... get that casino money from them injun. Now the real Indians can afford sewers and toilets and dialysis machines, legs, eyes, etc...

      March 3, 2012 at 2:26 pm | Report abuse |
    • Cavalry

      Yeah! Now we have to precede "Indian" with "dot", or "feather" so that people will know what group we're talking about.

      March 3, 2012 at 2:28 pm | Report abuse |
      • Dantheman

        Is that a smallpox dot?

        March 3, 2012 at 2:29 pm | Report abuse |
      • Cavalry

        (that would be, "Hindu" dot).

        March 3, 2012 at 2:33 pm | Report abuse |
    • Donaldbain

      Indians were not "confused for Indians", they were described as "una gente in dios" (a people in God) by Columbus. Get it? In dios = indians, very noble and respectful. India was called Hindustan in 1492.

      March 3, 2012 at 3:35 pm | Report abuse |
    • Alan

      Sue in what court of law under what violation of law? The article specifically states a law. Can you?

      March 3, 2012 at 3:48 pm | Report abuse |
      • Think About It

        The point being they are suing over a name. There are millions of persons, places, and things, that all use the same name. To sue over something that is obviously not claimed to be made by the Navajo Native Americans and is just labeled with the word is ridiculous. The only ones who are going to get anything out of this is the lawyers. If you are going to act ignorant and not read the labels where its made. "Made in china" seems pretty obvious that Navajo's did not make the item in question. Again its just something else for people to argue over. What is the real point of arguing this stupidity? Just like a bunch of children bickering in a schoolyard, trying to prove who is right and who is the better person. People will never mature.

        March 3, 2012 at 4:08 pm | Report abuse |
      • James PDX

        You must be right. I'm going to call all of my products Apple and ipad/pod/phone, etc. But I'll make sure my labels clearly state in really fine print that they are made by Apple. I can't believe a race that can walk on the moon can be as stupid as these forums make us out to be.

        March 3, 2012 at 5:15 pm | Report abuse |
  21. Skippy

    Rush taught me that the only people who have a right to complain about anything the USA are fat, middle-class white men.

    March 3, 2012 at 2:15 pm | Report abuse |
    • Dantheman

      Everyone has the right to complain, but the fattest most obnoxious guy is usually the loudest and longest winded so you always hear him better and for longer, even if what he is saying makes no sense at all and tends to ramble on about stuff like what other people should /would /could even do or think or how they should be or what to believe and not to believe like omg you're a total sluuuuut! Sorry I guess I got into character....

      March 3, 2012 at 2:22 pm | Report abuse |
  22. David

    AGAIN... Don't apply today's values to our forefathers, I'm Abinaki Indian and I have to say what white man did 200-400 years ago was standard procedure when taking land. You can not change history, live with it. Be happy that the Spanish did not take North America because if you thought what the natives went through with Manifest Destiny, the Spanish would of whiped them from the face of this planet, and not set up semi-sovereign states. American Indians could of made huge money from there legal standing but chose to be mostly dysfunctional and blame everyone else for there problems. Kudos for the ones who set up casinos like Potawatomie in Milwaukee, they are making hand over fist in money. Now where all those funds go, I don't know but the Potawatomie Tribes should be living a very good lifestyle now.

    March 3, 2012 at 2:14 pm | Report abuse |
    • Cavalry

      Well said. I do not ride the horse of my forefathers.

      March 3, 2012 at 2:17 pm | Report abuse |
    • hemiola

      You're logic is flawed; all native peoples are the same as all white people? Don't think so. A Hungarian- American Jew is not likely to be mistaken for a English american hillbilly. All whites are not the same nor are Native Americans; unfortunately you have bought into the republican simple thinking of stereotyping and do a great dis-service to YOUR forefathers. Go to the Rosebud Res. and see how many supporters you'd have.

      March 3, 2012 at 3:45 pm | Report abuse |
      • David

        Not so true, of course not all American Indians (yes I say American Indian instead of Native American, I don't give in to the latest of politically correct gibberish) are the same, I have seen both sides of the tribes. All I wanted to point out is that the rule of the day was to command and conquer. Asking people to be nice to someone because of past unfairness is absurd. Pick up a shovel and work is all I'm saying, I don't care what color you are or where you come from.

        March 3, 2012 at 6:44 pm | Report abuse |
  23. Dantheman

    Yeah, the Status Quo is always changing for white people, that's why it's the Status Quo.
    It's hard to dislodge the 1% who own everything isn't it?
    If I was more than 1/16th cherokee and had their genes, I would use my casino money to buy a dialysis machine and a glucometer instead of a new truck, a gun and a keg. But that's not what they buy....
    Then we get to fund their healthcare with our tax dollars? Of course I am telling you how to get healthy, because I am paying for your BAD PERSONAL LIFE CHOICES, which as a people you make at a statistically larger percentage than most.
    Can't blame others for your problems when you make them.

    March 3, 2012 at 2:12 pm | Report abuse |
  24. InjunFighter

    Just given the injuns Utah and let the mormons take care of them.

    March 3, 2012 at 2:07 pm | Report abuse |
  25. hemiola

    Not to worry...soon all Euro-Americans will be a minority and soon the tables will turn; it's called "manifest destiny"! Funny how karma catches up with white exploitation. Soon whites will be exploited.

    March 3, 2012 at 2:07 pm | Report abuse |
    • InjunFighter

      Then the whites will sue the minorities and get it all back.

      March 3, 2012 at 2:09 pm | Report abuse |
      • hemiola

        sorry, whites will intermarry with non-whites and you point will be moot. LOL

        March 3, 2012 at 2:10 pm | Report abuse |
    • Dantheman

      Yeah, eventually we'll all be the same shade of tan or whatever.... that's been said for a long time.... don't see that happening for several thousand years LOL!

      March 3, 2012 at 2:20 pm | Report abuse |
  26. Dantheman

    As long as the equipment isn't tainted with smallpox it's all good.

    March 3, 2012 at 2:04 pm | Report abuse |
  27. Ralph Nador

    I always ask if the place I'm eating at has permission from Mexico to sell "Mexican" food.

    March 3, 2012 at 2:03 pm | Report abuse |
  28. Dantheman

    Next they will want back Manhattan!

    March 3, 2012 at 1:59 pm | Report abuse |
    • CaptainBrowning

      They couldn't afford the property taxes.

      March 3, 2012 at 2:03 pm | Report abuse |
      • Dantheman

        Sure they can, Casino Money! The whole island will be one big vegas strip@!

        March 3, 2012 at 2:07 pm | Report abuse |
  29. Custer

    Maybe all red men will sue Red Man.

    March 3, 2012 at 1:58 pm | Report abuse |
    • Dantheman

      Yeah, you should sue redman for putting an Indian on a product introduced by Indians.... I mean native americans, I mean clovis people..... dult! Then everyone with lung cancer and mouth cancer should sue the Indians, I mean native people or whatever....

      March 3, 2012 at 2:01 pm | Report abuse |
    • lionofnarnia

      Lol, that is not trademarked. Kinda rude branding though.

      March 3, 2012 at 2:23 pm | Report abuse |
  30. ty

    I would at least be happy that the aboriginals in America are somewhat productive and want to have the products they make under their name protected. Aside from a handful of tribes in Canada being productive and contributing to our society(Osoyoos Native Band and others), the majority get homes built for them with government funds, the mortgages for their under valued homes are then paid by the band who gets the money from the government, they don't pay tax on all sorts of things, they fish and sell it illegally tax-free, they blame their alcohol and drug problems on everyone but themselves despite it being sold and distributed by their own people on reserve (see 70% addiction rates to Oxycontin in some places) They get special funding for classes and teachers in schools and the rest of us are forced to learn about their culture (sorry but when Europeans arrived on the West Coast they were still hunter gatheres using stone tools with no written language or agriculture, or about 4000 years behind most other cultures), kids get direct cash benefits for just attending school, health-care benefits above the standard universal healthcare Canadians enjoy, and since so many of them are in Jail for assault, rape, drugs, etc. when they get sentenced by a judge we actually have racist laws on the books that ensure more options for conditional (no jail time) sentences are available to them. They frequently trickle off reserve to steal an destroy property in towns (I've lived in big cities in not very nice neighborhoods without issue, been jumped in hometown numerous times always by inebriated aboriginals) our dept. of Indian affairs is exempt from certain types of audits. Sadly despite all these funds being shoveled to reserves the "chiefs and elders" are usually corrupt and take home hundreds of thousands of dollars in salary for doing essentially nothing while the rest of their band lives in poverty because they are to daft to question why the chief gets a mansion while they all live in shacks. I'm just wondering in a hundred years despite all that is given to them now and the fact racism is dwindling (I say all this and have a number of aboriginal friends who are somewhat ashamed by their brothers behaviour) will they still blame the "white man" despite huge amounts of immigration which will make whites less than 50% of the population (some places already have a greater Asian population see Richmond, BC)

    March 3, 2012 at 1:56 pm | Report abuse |
  31. Dantheman

    I Think a "navajo" flask is something navajo could relate well too, as many of them die from alcoholism and cirrhosis every year. The spelling "navaHO" may be a more accurate pronunciation, but is also hillarious in it's own right.
    Perhaps they could make "Navaho" urban Dialysis machines and "Navaho" urban Insulin meters... "for the urban NavaHO who needs to know their bloodsugar after drinking from a Navaho flask all day"
    Most of the Urban Navaho I see are outfitted with shopping carts...

    March 3, 2012 at 1:55 pm | Report abuse |
    • lionofnarnia

      Youre chinese arent you. You googled this stuff to make your hate message.

      March 3, 2012 at 1:57 pm | Report abuse |
      • Dantheman

        Nope, I"m just an American Nurse who knows we each make our own choices and statistics speak for themselves. Math=No lies.

        March 3, 2012 at 2:08 pm | Report abuse |
  32. lionofnarnia

    Probably made in china too, disgusting.

    March 3, 2012 at 1:54 pm | Report abuse |
  33. Phil

    Isnt that the same as American Eagle getting sued by Americans for using the name American?

    March 3, 2012 at 1:53 pm | Report abuse |
    • lionofnarnia

      No, they are trading on it as a brand.

      March 3, 2012 at 1:56 pm | Report abuse |
    • Dantheman

      Pretty much, except the "navaho" name and symbol are incorporated and trademarked.
      This is why you don't pay the french for frech fries....LOL!

      March 3, 2012 at 1:57 pm | Report abuse |
  34. Dave Mathers

    The good news is that the Navajo Nation will pay taxes on any money they win in the lawsuit. NOT!!!!

    March 3, 2012 at 1:53 pm | Report abuse |
    • hemiola

      How ignorant...they did not set up the system in which they live...it was your FOREFATHERS dummy.

      March 3, 2012 at 1:55 pm | Report abuse |
    • hemiola

      Where do you live? Let's meet...really!! I'd love to meet you.

      March 3, 2012 at 1:58 pm | Report abuse |
  35. hemiola

    What is not so surprising are the bigots hiding behind their screen names. They fear public exposure, otherwise, they would tell their neighbors and friends exactly what they think here. Just dismiss the a**h****s and when confronting them in public, give them a piece of your mind; but not to worry, they have no spine, no courage, no sense of person honor. In other words, sub-human excrement.

    March 3, 2012 at 1:48 pm | Report abuse |
    • Dave Mathers

      And of course hemiola is NOT hiding behind a screen name.

      March 3, 2012 at 1:55 pm | Report abuse |
      • hemiola

        Name the place, time and I'll and we could meet Yes...let's do it!

        March 3, 2012 at 1:57 pm | Report abuse |
      • Teddy Haarz

        Hemiola...come to the Plymouth Michigan water tower...bet you won't, internet tough guy

        March 3, 2012 at 3:21 pm | Report abuse |
    • Custer

      I've already told my neighbors and friends what I think. And I think you need more of a spine, less drugs and alcohol, and more education.

      March 3, 2012 at 2:01 pm | Report abuse |
      • hemiola

        You lie white man...just like your father and your father's father and your polish grandfather.

        March 3, 2012 at 2:04 pm | Report abuse |
      • Teddy Haarz

        We've got an internet tough guy....everyone hide lol

        March 3, 2012 at 3:20 pm | Report abuse |
  36. Chuck

    Wow! Got Racism. People like "Custer" and "Cavalry" may be retarded and racist but they have a point, now of course it is on their head.

    March 3, 2012 at 1:43 pm | Report abuse |
  37. John

    I hope the maker of American cheese is paying royalties to Americans for using the name.

    March 3, 2012 at 1:35 pm | Report abuse |
  38. Shopper

    I love Urban Outfitters and will continue to buy their stuff. I don't care who makes their clothes, who they "exploit", what kind of injun names are on the clothes, or who picks the cotton the clothes are made of.

    March 3, 2012 at 1:33 pm | Report abuse |
    • simon

      So you will be happy that Urban Outfitters owners use their profits to oppose Marriage Equality. Enjoy. You can be person who doesn't care about others in all your glory.

      The Navaho deserve to make something if their name and culture is used to make money.

      March 3, 2012 at 1:53 pm | Report abuse |
    • hemiola

      Urban Outfitters push themselves as young and hip: not, but rather white and republican. Buy to your heart's content, but you will still remain ignorant and boring, certainly not HIP.

      March 3, 2012 at 1:53 pm | Report abuse |
  39. NYC group

    Basically, this is free cash. File a lawsuit. Get free cash.

    March 3, 2012 at 1:30 pm | Report abuse |
    • Shopper

      The only people getting cash are the lawyers.

      March 3, 2012 at 1:34 pm | Report abuse |
    • Mir

      You really have no idea about how businesses work. It's a legitimate lawsuit and they deserve the cash for UO infringing their trademark. Go to a school and take some classes in business.

      March 3, 2012 at 1:35 pm | Report abuse |
      • elle

        Those slack-jawed academic failures are all about gorging on and vomiting out whatever the marketing pros wish them to. Their interest in business law and ethics is nil, and they are proud of that. They think ignorance makes them offbeat.

        March 3, 2012 at 1:53 pm | Report abuse |
  40. elle

    Native people have been so exploited by the hucksters of the world, from the first one who sailed his disease-bearing vessel up onto these shores, that they deserve a little protection in this day and age. Good on them. As far as needing smart lawyers to plead their cases, I would bet that more than a few of those lawyers are native or partially native themselves. And so what if they profit from pursuing and running to ground the wily marketeers who tried to pre-empt and profit from honest traditional crafts passed down for centuries? Urban Outfitters with its faux offbeat proud-to-be-cruddy wares defames the name of a tribe that has known its share of tragedy. They should pay up and then shut up. Stay in their own turf, which is the land of the wanna-be and the never-be. I've been in their cheapster, overpriced stores. They just would sell a flask called Navajo.

    March 3, 2012 at 1:21 pm | Report abuse |
    • Name (required)

      I'll drink to that!

      March 3, 2012 at 1:51 pm | Report abuse |
  41. ironic hipster

    Hipsters are the worst

    March 3, 2012 at 1:17 pm | Report abuse |
  42. TAK

    It's a good thing the Mazda Navajo is no longer being made or they'd get sued too. Jeep better watch out, they still make Cherokees.

    March 3, 2012 at 1:04 pm | Report abuse |
  43. TAK

    How can someone trademark the name of a nation? A business name yes, but not a nation. That would be like the Chinese government suing every take out place in America for selling Chinese food. So I guess the Navajo are admitting that they are more of a business than a nation.

    March 3, 2012 at 12:57 pm | Report abuse |
    • Tim

      Well, the difference is the US did not systematically slaughter and commit genocide against the Chinese. The US did systematically slaughter and commit mass genocide against Native American tribes. After pushing Native Americans to the brink of extinction, the US enacted a reservation policy that placed them on land bereft of resources and deemed worthless by US surveyors.

      So I don't find it rather confounding that US citizens at least offer some respect to these once large and prosperous tribes that the US virtually annihilated without warrant for its own interests.

      March 3, 2012 at 1:07 pm | Report abuse |
      • ironic hipster

        Black slavery is all we hear about these days, and how so much has to be repaid back to blacks in the form of affirmative action or whatever, but Native Americans got the bigger shaft by the American government. Not to say slavery wasn't bad, but blacks weren't almost completely wiped out into extinction by greedy whites, if anything the black race has strangely prospered in the long run because of slavery.

        March 3, 2012 at 1:24 pm | Report abuse |
      • Cavalry

        The indians slaughtered various other tribes until the white man showed up. They then tried to slaughter the white man. They lost.

        March 3, 2012 at 1:29 pm | Report abuse |
      • elle

        Now that the U.S. government has been shamed and legally bluldgeoned into paying lip service to the genocide of native people, the govt. continues to shortchange and patronize them, making them fight for every bit of fairness they can wrest from the passive-aggressive American system. As you can see from this board, prejudice and stereotyping are alive and well. The injustice that the U.S. perpetrated on anybody who got in the way of its "manifest destiny" continues to this day. As far as the few native Americans who proft from the gambling rights, that is hardly a true rehabilitation of a many-millions-strong native culture that we all bear responsibility for nearly annihilating. The yahoos (in the old sense) who galloped west over the bodies of native people are still venerated. We need to stop doing that and face the truth. That would be a healing thing for everybody alive today. It would be a start.

        March 3, 2012 at 2:04 pm | Report abuse |
    • Rich

      TAK, businesses are corporations. Corporations are people, remember?

      March 3, 2012 at 1:14 pm | Report abuse |
  44. Clay

    I suspect a few cases of whiskey/firewater will cause them to settle!

    March 3, 2012 at 12:41 pm | Report abuse |
    • Cavalry

      Exactly.

      March 3, 2012 at 12:51 pm | Report abuse |
    • Ed Peters

      Simple copyright case, and using words like your buddy Rush Limbaugh puts you in some really special teritory!

      March 3, 2012 at 1:58 pm | Report abuse |
  45. Chris Smyth

    I agree that the use of a flask is insulting. I'm Irish and every year Target sells a flask with St. Patrick's Day decorations. Who at these big companies looks at what they sell and makes these insensitive decisions?

    March 3, 2012 at 12:31 pm | Report abuse |
    • Poko Jo Delaney

      The Navajo?

      March 3, 2012 at 1:31 pm | Report abuse |
  46. Sheepleherder

    Aren't the "Navajo" called something else in their own language? How can they sue for trademark infringement of a name that they do not even call themselves?

    March 3, 2012 at 12:24 pm | Report abuse |
    • Keith

      Who at the Coca Cola corporation calls themselves Coke?

      March 3, 2012 at 12:27 pm | Report abuse |
      • vmprophet

        LMAO @keith

        March 3, 2012 at 12:47 pm | Report abuse |
    • Kubo Chief LittleWander

      Yep

      March 3, 2012 at 1:33 pm | Report abuse |
    • Joseph Arthur

      The name given by the Department of War is Navajo. The people and language is culturally called Diné .

      March 3, 2012 at 1:43 pm | Report abuse |
  47. greatminds

    Shopper you are definetly missing somthing...it's called a Brain, get one, follow your Yellow Brick road.

    March 3, 2012 at 12:19 pm | Report abuse |
    • Cavalry

      It would appear that Shopper is merely pointing out that this whole thing doesn't mean anything to the majority of people, to the average person on the street. It only means something to the attorneys who are the only ones who will profit from this.

      March 3, 2012 at 12:51 pm | Report abuse |
      • Chuck

        I am sure the Majority of America doesn't care if you leave your house or breathe. So maybe you should do neither. PS don't take it seriously America doesn't care about your life why should you?

        March 3, 2012 at 1:55 pm | Report abuse |
  48. justicefor7

    URGENT – Please read more about VERIZON. Things they don't want the public to know! I was tormented by racial comments that were ignored, then racially discriminated against and wrongfully terminated for making complaints about the racial injustice.

    Please visit my Blog Page to see what Verizon did to my family. What they have done to my family, and continue to do is horrific. Today they still will not accept responsibility. So I will not stop this FIGHT for JUSTICE! It has been 8 years and I refuse to give up, but I need your help to spread my message.

    You can read my stories about what VERIZON did to my family by GOOGLING:
    • “Verizon Raped My Family – Cover Letter”
    • “Verizon Raped My Family – Press Release”
    • “Verizon Raped My Family – Requesting Criminal Punishment”

    From there you can access the other letters through the recent post.

    I am a man who has stood up against racism, discrimination, bullying, harassment, hostile environment, belittlement, threats, and retaliation, all while working for Verizon Communications, as they conspired to terminate me.

    I am a man who is trying to hold his family together while in the process of trying to fight for my rights to be heard. I am a man who has brought up his family on morals, discipline, character, hard work, dedication and conviction to believe that good things happen to good people. I am a man who could not be more proud of my family for all their trust and faith in my conviction. I am man who is a proud servant in my community and deserves to be heard, as I am begging for JUSTICE!

    Neal W. Dias

    March 3, 2012 at 12:18 pm | Report abuse |
    • fiskenmann

      zzzzzzzzzzzzzzzzzzzzzzz.......................

      March 3, 2012 at 5:08 pm | Report abuse |
  49. Shopper

    I've been on the Urban Outfitter website and can't find anything that has the name "Navajo" or "Navaho" on it. Obviously, I'm missing something. It does not appear that this company is purporting to sell anything made by the tribe. Furthermore, when I Google "Navajo trademark", all I get is references to this article and lists of lawyer firms. Can we say, "Frivolous lawsuit"?

    March 3, 2012 at 12:05 pm | Report abuse |
    • Julie

      You should learn to do better research than Google.

      "A cease-and-desist order filed last fall resulted in Urban Outfitters removing Navajo references in descriptions of some items" A lawyer would make sure the web-site is clean.

      If you are interested in researching Trademarks, you might want to check the Patent and Trademark office http://www.uspto.gov/ of the government since this is where the only complete list of trademarks lives. Had you taken the time to do that research, you'd have find 164 Trademarks using Navajo.

      So, yes, you could call it frivolous – but you'd be wrong.

      March 3, 2012 at 12:22 pm | Report abuse |
    • Cavalry

      The only people who care about this are the lawyers. You have to dig deep to find trouble, and lawyers know how to do this.

      March 3, 2012 at 12:46 pm | Report abuse |
      • fiskenmann

        Yeah, just like judy and her family/friends!

        March 3, 2012 at 5:14 pm | Report abuse |
    • rod

      Actually that's called compliance with a Cease and Desist order from a Federal judge you uneducated Monkey. Go back and watch TV or drink a beer. Your meds are wearing off your not a sleep you are actually awake today.

      March 3, 2012 at 12:47 pm | Report abuse |
      • Tim

        Cease and desist orders in trademark infringement suits don't come from judges. They come from parties asserting their trademark rights against alleged infringers. You're thinking of an injunction, which happens later. Before you tell people to get educated you should try some yourself.

        March 3, 2012 at 1:06 pm | Report abuse |
      • sharky

        Actually monkeys are rather intelligent.

        But what is "you are not a sleep?" I didn't know sleep could now denote a kind of person. Interesting.

        March 3, 2012 at 1:07 pm | Report abuse |
    • Ye Yanogloshii

      Because you didn't find it on the internet means it's not happening? Lol. You need help.

      March 3, 2012 at 1:32 pm | Report abuse |
  50. Ye Yanogloshii

    The Indian Arts and Crafts Act of 1990 (P.L. 101-644) is a truth-in-advertising law that prohibits misrepresentation in marketing of Indian arts and crafts products within the United States. It is illegal to offer or display for sale, or sell any art or craft product in a manner that falsely suggests it is Indian produced, an Indian product, or the product of a particular Indian or Indian Tribe or Indian arts and crafts organization, resident within the United States. For a first time violation of the Act, an individual can face civil or criminal penalties up to a $250,000 fine or a 5-year prison term, or both. If a business violates the Act, it can face civil penalties or can be prosecuted and fined up to $1,000,000.

    Under the Act, an Indian is defined as a member of any federally or State recognized Indian Tribe, or an individual certified as an Indian artisan by an Indian Tribe.

    The law covers all Indian and Indian-style traditional and contemporary arts and crafts produced after 1935. The Act broadly applies to the marketing of arts and crafts by any person in the United States. Some traditional items frequently copied by non-Indians include Indian-style jewelry, pottery, baskets, carved stone fetishes, woven rugs, kachina dolls, and clothing.

    March 3, 2012 at 11:50 am | Report abuse |
  51. Hypatia

    So stupid! Do they think this will work? It just looks petty and foolish.

    March 3, 2012 at 11:50 am | Report abuse |
    • Julie

      Who on earth are you calling stupid? Urban Outfitters for Trademark infringement or the Navajo Nation for protecting something that clearly belongs to them under Trademark laws?

      March 3, 2012 at 12:26 pm | Report abuse |
      • Clay

        Settle down, Julie! I'm Irish, do I have the right to be offended that my nationality is depicted by Notre Dame as being a bunch of fighters/brawlers? What would my legal standing be in a court case against them? Let's call this what it is...Political Correctness!! You're another self-loathing, middleclass, do-nothing that has no self worth and so you run around Internet news forums berating others while spewing anger that reall needs to be directed towards your do-nothing joyless life!

        March 3, 2012 at 12:39 pm | Report abuse |
      • Cavalry

        I'm pretty sure he's calling YOU stupid, Julie.

        March 3, 2012 at 12:44 pm | Report abuse |
      • Dan

        Actually the Navajo's are clearly in the legal right here.

        March 3, 2012 at 1:12 pm | Report abuse |
      • Julie

        Oh Clay, you have the right to be a stupid and as offensive as you wish to be. Knock yourself out

        This is not political correctness in the least. It's a Trademark lawsuit. Ignorance (or opinion of the law) is no defense in breaking a law. Don't like a law (or the depiction of your Irish heritage)? Go out there and work to change it. Boycott companies that use it, organize people who feel the same way... raise a stink about it. Or just be rude on chat boards and demand that others follow your uninspiring pursuit.

        It honestly makes difference to me.
        Good luck to you!

        March 3, 2012 at 1:26 pm | Report abuse |
  52. greyspot19

    I heard this story before it was on CNN.

    March 3, 2012 at 11:50 am | Report abuse |
  53. All fours

    I think that urban outfitters should counter Sioux.

    March 3, 2012 at 11:48 am | Report abuse |
  54. De

    Yes, labeling an item as "Navajo" (or "Ho Chunk", "Cree", "Apache", whatever) without the tribe's permission is illegal. The article even explains why, if people would bother to read it. Urban Outfitters deserves the legal drubbing they're going to get.

    March 3, 2012 at 11:47 am | Report abuse |
    • Jake

      How can you own one word? Are telling me no one should be able to make a product with the word Navajo in it? Did anyone tell the paint companies who have been using word Navajo color schemes for decades? The word Navajo is used in a variety of products that are not made by the Navajo nation and are not under any scrutiny for it's use. Take a look at the Piper PA-31 Navajo, it's an airplane but why aren't they being sued? Does this only apply to products that resemble the stereotypical "indian" products such as leather, feathers, or beads? Who gets to decide what kinds of materials a business can use in conjunction with any native american word, because this doesn't stop just at the word navajo, but what about Sioux or Apache? Will Chevy have to reparations to the Apache for the line of trucks in the 50's? I do not believe the using the word Navajo in conjunction with a product that a has a beaded designed is copyright infringement. Unless the company used Navajo Nation, or Native American made then there is no case, just over reaction.

      March 3, 2012 at 12:36 pm | Report abuse |
      • Reality

        I don't know about the validity of this suit, but you can own a word for marketing purposes, as long as it is not utilitarian like the word 'Three'. For example, I can't start selling my own tablet computer and call it the iPad.

        March 3, 2012 at 12:51 pm | Report abuse |
      • Dan

        "How can you own one word?" Welcome to America. You can own just about anything from vertical space to ideas.

        March 3, 2012 at 1:11 pm | Report abuse |
    • fiskenmann

      Should American africans sue the black feet nation?

      March 3, 2012 at 5:19 pm | Report abuse |
  55. Ye Yanogloshii

    "Navajo" is trademarked. That's why they don't let you bellagonna's sell fake jewelry on the side of the road on our rez.

    March 3, 2012 at 11:45 am | Report abuse |
    • MajorCrook

      The name is not trademarked, or "Navajo White" paint, or the "Piper Navajo" airplane could not be sold without giving proceeds to the tribe, which doesn't happen. Fake jewelry touting to be made by the Navajo tribe is something else entirely.

      March 3, 2012 at 11:51 am | Report abuse |
  56. disgustedNY

    Well at least it's not another CNN story about Mexicans or Muslims.

    I hope the Indians win because I hate corporate and their dirty tricks.

    March 3, 2012 at 11:45 am | Report abuse |
  57. Anonymous

    Is "Navajo" trademarked? If not, I don't think they have a case.

    March 3, 2012 at 11:42 am | Report abuse |
  58. False Dichotomy

    Part of a sad, ugly history of oppressing and exploiting Native Americans at the same time. Some of the comments here show the explicit racism; the UO branding and sports team logos show the implicit racism. Good luck to the Navajo Tribe.

    March 3, 2012 at 11:32 am | Report abuse |
    • MajorCrook

      You mean, like granting their request and giving them their own "reservation" of continuing poverty and squalor. The casinos haven't helped either. No Native American needs to live like that anymore than a ghetto rat needs to remain in the ghetto.

      March 3, 2012 at 11:45 am | Report abuse |
  59. greatminds

    It's funny how the phrase Western Culture is used, it's sortive oxy moron. Comments made reflect what a glorious rich background you have. The ugly people know who they are. Ignorance and indifference is not innocents.

    March 3, 2012 at 11:27 am | Report abuse |
  60. Ye Yanogloshii

    True poverty is alive and thriving on the Navajo Nation. They need all the help they can get from sales of their art/wares, as the only other real moneymaker for the tribe is coal fired power generation which only benefits a few. This place is barren, cold, hot, inhospitable...yet for these tough souls it is the only way of life. I lived in Kaibeto. I know poverty.

    March 3, 2012 at 11:26 am | Report abuse |
    • Larry

      Y'all need to integrate. You have much to offer: a sense of balance and beauty, respect for the earth, elders and family, an ability to live in some pretty harsh places, and on and on. But, you won't come be a part of the melting pot. And, in return, we share.
      And, by the way, identifying groups by derogatory terms ain't gonna help. We'll let this one slide.

      March 3, 2012 at 12:05 pm | Report abuse |
  61. Moby49

    Hey, UO wouldn't do it if it didn't make them money.. UO needs to pony up royalties. It is no different than touting that some watch is Swiss when it really is a knockoff from China. They are trading on the Navajo name for profit. Case closed in my mind.

    March 3, 2012 at 11:22 am | Report abuse |
    • Custer

      Wrong. Saying a watch is "Rolex" is one thing. Merely saying it's "Swiss", means nothing.

      March 3, 2012 at 11:24 am | Report abuse |
      • frontgate

        you are dead wrong custer. the phrase 'swiss made' definitely carries advertising weight when used when marketing a watch. if it is made in china then 'swiss made is misleading.

        March 3, 2012 at 11:32 am | Report abuse |
      • TortReform

        Your are correct. Using "Rolex" when it's not is copyright infringement. Saying it's "Swiss" made when it's not is false advertising. Two different things.

        March 3, 2012 at 11:37 am | Report abuse |
      • Yale

        Custer is not "dead wrong", only partly right. "Swiss", when it's not does mean something, but it isn't copyright infringement.

        March 3, 2012 at 11:40 am | Report abuse |
  62. Linden Atrocity

    We should give the hipsters that buy this garbage and exsist clothes with small pox on them and tell them it is the next hip thing.

    March 3, 2012 at 11:21 am | Report abuse |
  63. Chedar

    Just place a disclaimer tag that say "This garment is made by a fake – Chinese Navajo" That should win the case in court.

    March 3, 2012 at 11:13 am | Report abuse |
    • Chris

      The one thing I am getting sick and tired of in this country is the constant need of our government to appease the people whose ANCESTORS were the ones who were unfairly treated and had to suffer the injustices made against them. Those people who today scream at the fact that "oh your taking money away from us." How about we stop giving "free government money" away to people based upon the color of your skin or the way your ANCESTORS were treated and instead focus on the future where we have an country of United people instead of a bunch of whiny people who are all crying out for their handout from the government!

      March 3, 2012 at 11:30 am | Report abuse |
      • Redline

        And just exactly is this line you get in for the "free government money" I keep hearing about?
        I worked for everything I have, most of us do. We pay taxes just like you, income taxes, sales taxes.
        The "free medical" we sometimes get? Its a joke. Hospitals and clinics underfunded and under staffed.
        Just think if you went to a hospital and were told they couldn't help you because the hospital was out of money. Come back when the money for the new fiscal year comes in, 6 months from now. It happens in IHS hospitals.
        Any money given us by the government is not free. It was paid for with the blood of men, women and children who only wanted one thing, to be left alone.
        Many times tribes were forced to sign treaties by the government threatening to cut off food rations.

        So sickening in the 21st century to see so much ignorance and racism.

        March 5, 2012 at 9:34 pm | Report abuse |
    • False Dichotomy

      Chris, I think you may be mistaking this for the Rush Limbaugh web site.

      March 3, 2012 at 11:37 am | Report abuse |
  64. Leslie Lawrence

    As usual the haters jump right in.. good luck Navajo Nation....I hope some of the proceeds go to the Rez....and to the schools, i.e., Shiprock. Urban outfitters.....wonder what percentage of their stock is Made In America???? Way overpriced ..probably go the way of the Gap....

    March 3, 2012 at 11:13 am | Report abuse |
    • Custer

      "I hope some of the proceeds go to the Rez". Right. Like the casino proceeds all go toward improving the rez. Not.

      March 3, 2012 at 11:23 am | Report abuse |
      • Malinda Walker Chilcote

        Custer, the last time I was there the Dine' ( Navajo) did not have casino gambling.

        March 3, 2012 at 11:48 am | Report abuse |
      • mb2010a

        Until 2004, the Navajo Nation declined to join other Native American nations within the United States that had opened gambling casinos. That year, the nation signed a compact with New Mexico to operate a casino at To'hajiilee, near Albuquerque. Navajo leaders also negotiated with Arizona officials for casinos near Flagstaff, Lake Powell, Winslow, Sanders (Nahata Dziil Chapter), and Cameron (the Grand Canyon entrance).

        March 3, 2012 at 3:46 pm | Report abuse |
  65. jan

    Navajo doesn't mean anything anyway. UO should just dump the name and create something better. Let the tribes have their names back and give the world something new and forward thinking.....and then the lawyers can look around for another sucker to punch........

    March 3, 2012 at 11:12 am | Report abuse |
    • Redline

      Now thats funny!!!
      An American corporation doing something original and forward thinking? That would be original. The american way is to "borrow" or outright steal whatever it wants. Weather it be "french" fries, Jeep Cherokee or Fighting Irish.

      March 5, 2012 at 9:40 pm | Report abuse |
  66. Custer

    I'm hoping the Navajo will lose the court case and just go on the war-path, shooting flaming arrows into Urban Outfitters stores. That'll give us an excuse to wipe 'em out this time for sure!

    March 3, 2012 at 11:07 am | Report abuse |
  67. Symera

    I'm betting on the Navajo Nation for this one. Good luck, make them beg and squeal like stuck pigs.

    March 3, 2012 at 10:54 am | Report abuse |
  68. earthplanet

    It's always so easy for white people to say "What's the big deal with racism and/or racial stereotyping?? Stop being so sensitive!"

    March 3, 2012 at 10:48 am | Report abuse |
    • Bill Duke

      Its always easy for simple minded folk like you to make silly comments like you just did.

      March 3, 2012 at 10:57 am | Report abuse |
      • Gauling

        Actually hipster, pointing out the use of one racisist comment to deride another isn't lame at all . . .

        March 3, 2012 at 1:29 pm | Report abuse |
    • European

      Whatever. Stop being so sensitive.

      March 3, 2012 at 10:58 am | Report abuse |
  69. N. Fisher

    You are missing the point. Navajo is basiacally a trademark and can't be used without permission.

    March 3, 2012 at 10:47 am | Report abuse |
    • European

      That isn't true. The Navajo are a nation, not a corporation with a trademark. The "Indian Arts and Crafts Act of 1990" protects against products represented as being made by native Americans, not in stating the name. The Piper Aircraft Corporation, for instance, used the names, "Navajo", "Cherokee", "Apache", "Aztec" for many many years without having to pay the indians anything. These airplanes were obviously not made by a tribe of indians.

      March 3, 2012 at 10:53 am | Report abuse |
      • tffl

        They don't make airplanes, but they certainly _do_ make clothing and jewelry, so labeling those items as Navajo clearly has the potential for product confusion, which is the basic underlying rule for trademark infringement,

        March 3, 2012 at 1:04 pm | Report abuse |
    • JimD

      Oh no, I am in super big trouble, the walls of my house are painted 'Navajo White' !!!!!!!!!!!!!!!!!!!!!!

      March 3, 2012 at 11:10 am | Report abuse |
  70. Hruthwulf

    There's no confusion. The Navajo attorneys just want the money. Who is getting scalped here?

    March 3, 2012 at 10:41 am | Report abuse |
    • Jeepers

      Shame on you. Ignorant.

      March 3, 2012 at 10:49 am | Report abuse |
    • Bill Duke

      Yes indeed. Follow the money. That's all this is about.

      March 3, 2012 at 10:58 am | Report abuse |
  71. Vince

    This seems a bit ridiculous to me. First, I do not understand how using the broad term Navajo could possibly be infringement. It's like France suing for infringement over "French Fries". Nobody thinks when they go to McDonalds and order French fries that they are authentic French wares or that they are made in France. The same could be said of Navajo gear at Urban Outfitters. Nobody going into this store believes that the item they are purchasing is made authentic by a real-life Navajo. Which brings me to damages, claiming that they have lost millions. This is faulty logic to assume that the guy who bought "Navajo" branded gear would have purchased from Navajo Nation rather than Urban Outfitters if they hadn't been mislead into believing they were buying authentic Navajo gear.

    March 3, 2012 at 10:33 am | Report abuse |
    • bjon

      It's a Native Thing...you wouldn't understand!

      March 3, 2012 at 10:38 am | Report abuse |
    • Travis

      They are named french fries because of the "french" cut, not because they were made or originated in France.

      March 3, 2012 at 10:40 am | Report abuse |
      • European

        Where did the "french" cut originate? France should SUE!

        March 3, 2012 at 10:43 am | Report abuse |
    • Jess

      In my mind it's more akin to a German company getting sued for selling "Jew" brand ovens or something equally stupid and offensive. Navajo flasks, really, someone didn't think that one out. As to the legality of the suit we'll find out if it holds up in court.

      March 3, 2012 at 10:48 am | Report abuse |
      • Capitan

        Jess, Its Urban Outfitters, of course they thought that one out. They think it's funny. Which it kinda is....

        March 3, 2012 at 11:17 am | Report abuse |
      • Capitan

        *It's

        March 3, 2012 at 11:17 am | Report abuse |
      • awm

        I think the flask is funny. I am Irish and think jokes about how much we drink are funny, too. And the Irish haven't had the easiest time of it, either. So there will be no throwing of the 'poor me' stone.

        March 3, 2012 at 12:08 pm | Report abuse |
  72. Joe M.

    Not sure that when Urban Outfitters makes clothing and calls it "Navajo" a reasonable consumer would be confused as to whether it was made by a real Navajo Indian. That being said, depending on the trademarking of the name "Navajo", they may have a case in that regard.

    March 3, 2012 at 10:30 am | Report abuse |
    • JC

      Then wait until you are sure before speaking or writing. Thank you.

      March 3, 2012 at 10:46 am | Report abuse |
    • Bill Duke

      JC...YOU should take your own advice.

      March 3, 2012 at 10:58 am | Report abuse |
  73. boyamidumb

    It's great to see native american getting a bit of revenge for what was done to take away their country. Between the casinos and suits like this, they will at least be able to tell their ancestors they got something more than beads and reservations. Poor compensation, but you take what you can get. I'm not a native american, but my grandfather was raised by them and was a better man for it.

    March 3, 2012 at 10:22 am | Report abuse |
    • Bill

      Have you ever been to a casino ran by Native Americans? I have and let me tell you its not something I want to experience again. For starters its obvious that the majority of the revenue from those casinos is not going to the reservation because the reservations make the ghettos look like Palm Springs. Secondly, the casinos themselves are not all that great and, in my opinion, can't compete with casinos ran by other companys such as Harrahs, Ameristar, etc....So all in all who exactly are these "casinos" benefiting? They are benefiting the people at the top and nothing more....

      March 3, 2012 at 10:37 am | Report abuse |
      • m33crob

        Wrong! I live in Arizona where there is a large population of Native Americans. These people get very lucrative checks from the casinos and don't have to work if they so choose.

        March 3, 2012 at 11:05 am | Report abuse |
      • Jess

        I personally know the owners of Foxwoods casino and everyone "at the top" is dying from the uranium mining the government did on their reservation prior to the influx of casino money. Yes, some of our nations reservations are very poor, some of the poorest communities in the country. For that we can thank the federal Government circa 100+ year ago.

        March 3, 2012 at 11:14 am | Report abuse |
  74. ThatGuy

    Only Navajo's can sell the Made in China Navajo stuff !

    March 3, 2012 at 10:12 am | Report abuse |
    • coder

      only americans would send that work to china

      March 3, 2012 at 10:18 am | Report abuse |
  75. Wisconsin74

    As a white person, I feel horribly insulted and denigrated by any company that uses "White" in their name. They should pay up to make up for this insult.

    I'm also part Irish, so I demand that all companies selling "Irish Creme" products, every dance studio teaching "Irish step dancing", and all firms making "Irish Spring" soap, deodorant, etc. not only stop tricking the public into thinking that real Irishmen are making these things, but pay me a few million dollars to me for my "hurt feelings" too.

    And since the other part of me is English, all English muffin makers, all dog breeders selling English bulldogs, all toolmakers who produce English wheels for shaping metal, and so forth, also need to stop their gross, hateful discrimination against English people and pay me a whole bunch of money, again for my hurt feelings.

    Serious message to the Navajo: grow up, and stop trying to game political correctness for a profit. You should be embarrassed.

    March 3, 2012 at 10:07 am | Report abuse |
    • pinkies are ugly

      shut up pinky

      March 3, 2012 at 10:09 am | Report abuse |
      • Wisconsin74

        Hm, now that was an intellectual reply. Do you have anything substantial to add to this argument, or is my logic so airtight that you're reduced to pitifully juvenile "insults" which I view as a compliment anyway?

        March 3, 2012 at 10:20 am | Report abuse |
    • Jimmy Joe Jim Bob

      You should be embarrassed for having a 74 IQ.

      March 3, 2012 at 10:16 am | Report abuse |
    • StillCrying

      Well said! Our litigious society is killing everybody, which is what I think you are trying to say in a somewhat sarcastic way. People like "Pinkies are ugly" are simple racists, and "Jimmie Joe Jim Bob" needs a sense of humor.

      March 3, 2012 at 10:19 am | Report abuse |
      • Wisconsin74

        Yep, that's exactly what I'm saying. :) It's just as stupid for the Navajo to sue for a "trademark violation" over someone selling a Navajo t-shirt as it would be moronic for me to sue for "trademark violation" over English muffins because I'm part English.

        It's an open money grab on their part, just gaming the system to try to make a quick buck.

        March 3, 2012 at 10:22 am | Report abuse |
    • Tony in Brooklyn

      You're missing the point. The Navajo are a sovereign nation. Selling stuff made by anyone but the Navajo and calling it "Navajo" is akin to putting "Made in the U.S.A." on something made in Pakistan (or calling your company "Brooklyn Industries" and only selling garbage made overseas, but that's a whole other ball of douchbaggery).

      March 3, 2012 at 10:33 am | Report abuse |
      • Buck Turgidson

        If they are a sovereign nation stop giving them money andspecial privileges. Let them pay for their own national defense, public health, and transportation services. Let them issue their own passports and make them pay for visas to enter the US.

        March 3, 2012 at 10:47 am | Report abuse |
    • NotanIdiot

      You are an idiot.

      March 3, 2012 at 10:38 am | Report abuse |
    • Eric

      That is the most ridiculous, dumb statement I have ever heard.

      March 3, 2012 at 10:43 am | Report abuse |
      • noygdb

        How about "READ" instead of "heard".

        Idiots on the boards.

        March 3, 2012 at 11:00 am | Report abuse |
    • Vince

      Great point! I just wrote a similar response. It's a sad state of affairs to see that when you make a logical argument you get called a racist. I am almost always behind the little guy. I think that the lady that sued McDonalds over the coffee spill had a good case. I think that even if the Navajo have a case legally, there is no common sense reason that they should win.

      March 3, 2012 at 10:43 am | Report abuse |
      • tffl

        You are supporting Urban Outfitters because you think they are the "little guy" in this dispute?

        March 3, 2012 at 11:41 am | Report abuse |
      • Vince

        No, I'm saying I hate supporting the corporation, but I also refuse to turn off my brain in favor of my heart.

        March 3, 2012 at 2:45 pm | Report abuse |
    • Tryreadingabook

      Hmm. You seem pretty angry and mean. What happened, get downsized lately? You Irish/English person stole the land from the rightful owners. Now you think they're "petty" for wanting to save their name and heritage, and to keep some mega-international business from making more bucks off their heritage.

      If you're so proud of your Irish heritage, then why don't you go after "Irish Spring" soap. You're just a lazy coward.

      March 3, 2012 at 1:16 pm | Report abuse |
  76. pinkies are ugly

    i see alot of ignorant white trash spewing out their mouths

    March 3, 2012 at 10:03 am | Report abuse |
    • swohio

      Don't worry, Pinkie...some of us may be white, but we're not all ignorant trash.

      March 3, 2012 at 10:11 am | Report abuse |
      • pinkies are ugly

        true, but many whites are full of hate towards anyone not white. i can read it here

        March 3, 2012 at 10:13 am | Report abuse |
      • Bill Duke

        Many non-whites are the same so the only point you have is on the top of your head.

        March 3, 2012 at 11:00 am | Report abuse |
    • Tired

      You actually can not see anything spewing out of anyone's mouths. FYI, you are looking at Typed words.

      March 3, 2012 at 10:22 am | Report abuse |
  77. Custer

    We obviously did not go far enough in running off all the injuns. We should have wiped them all out.

    March 3, 2012 at 9:56 am | Report abuse |
    • swohio

      No, actually they should have wiped US out...seeing as how they were here first, and we invaded their land.

      March 3, 2012 at 10:10 am | Report abuse |
      • StillCrying

        The various native tribes tried to wipe out each other, raiding, thieving, killing. But when they tried that on us, there just wasn't enough of them to do it.

        March 3, 2012 at 10:24 am | Report abuse |
      • Red Indian

        Actually American Indians could easily have defeated white colonists had they combined forces. Instead they fought each other and joined with the whites against their fellow indians

        March 3, 2012 at 10:28 am | Report abuse |
      • Rusty

        They should have had better immune systems and moved technilogicly beyond the stone age then. All of you going boo boo for the Indians seem to be forgetting that how this country was created is no different from how any other country was, a group of people with better weapons and greater numbers decided they wanted the land and resources and took it. That is how every single nation in the world was created, did some groups come out as losers? Sure, they should have fought harder, had better weapons etc, etc, etc. I've no bloody sympathy at all.

        March 3, 2012 at 10:58 am | Report abuse |
    • pinkies are ugly

      white terrorist

      March 3, 2012 at 10:10 am | Report abuse |
      • Tired

        You actually cannot call settlers terrorists. Their original intent was not to cause terror but to survive on a land they were unfamiliar with.

        March 3, 2012 at 10:25 am | Report abuse |
    • injuns are dumb :(

      pinkies may be ugly, but we were smart enough to take all your land in exchange for a bunch of wooden beads and typhus-infested blankets LOL

      March 3, 2012 at 10:21 am | Report abuse |
  78. Dolomite

    Haha, the Navajos need cash for more pinters and 40's. Anybody that goes into or buys anything from Urban Outfitters isn't going to find the Navajo tribe, go into one of their stores and buy a go****m dream catcher.

    March 3, 2012 at 9:50 am | Report abuse |
    • kenkatth

      You are disgusting.

      March 3, 2012 at 10:07 am | Report abuse |
    • geo

      For your information the Navajo Nation is dry. Alcohol is forbidden.

      March 3, 2012 at 10:14 am | Report abuse |
    • Seola

      And yet they still manage to have a ridiculous alcohol-related death rate. Heck, even locked down places like Air Force Academy barracks are dry and they still manage to sneak it in there. Did you not read about the lawsuit some tribes are waging, because a town outside their borders has liquor available, are selling it to Native American's and they want a share of the profits from the liquor stores and gas stations and demand they have less stock on hand because they "make it available" to the dry reservation? You know, because it's their fault people go against their elders and get drunk.

      March 3, 2012 at 10:31 am | Report abuse |
    • Hey Alumni

      I knew a guy in college called Dolomite... skipped class, flunked out of school, always drunk or high, was always trying to borrow money and left town owing everyone. I mean a total Loser. You must be him.

      March 3, 2012 at 10:48 am | Report abuse |
  79. msadr

    Sounds like a clear case of trademark infringement to me. Easy win.

    March 3, 2012 at 9:50 am | Report abuse |
  80. taxed

    I agree that the Navajo have a right to protect their name. However – I am offended by all the "Native American" crap. Their ancestors came from Siberia. Mine came from Europe. They are no more "native" than I am.

    March 3, 2012 at 9:49 am | Report abuse |
    • kenkatth

      What the...? Wow, you are truly a genius, aren't you??

      March 3, 2012 at 10:08 am | Report abuse |
    • swohio

      Well, taxed...when you really think about it, the Siberians weren't native to their land, nor were the Europeans native to theirs, either. They settled in those lands after leaving some other place, too. While the term "native" generally implies "place of birth or origin", I'm pretty sure the term "native" when referring to Native Americans implies "first". In that respect, yes they were here before European settlers, and as such are more worth of being referred to as Native Americans.

      March 3, 2012 at 10:08 am | Report abuse |
      • Seola

        Our version of Native Americans weren't here first at all though. There were tribes that settled in South America that were in the south portions of the US. From there, a small group came over the Bering Strait. It took a couple hundred years to get all the tribes that we know now to come here. So A) "our" Natives weren't the first anyway and B) Natives influxed over time here – they didn't just all come together, so some tribes were just as bad as the "white man" because they marched onto land of the first Natives, who marched onto the first indigenous tribes.

        March 3, 2012 at 10:35 am | Report abuse |
    • Ancestors?

      And we all came out of Africa if you go back far enough. That makes everyone living here African American.

      March 3, 2012 at 10:25 am | Report abuse |
    • No Surprises Here

      not sure how you are able to be so stupid, but you do it well.

      March 3, 2012 at 10:42 am | Report abuse |
  81. Vao

    "Navajo White" paint has been around for years. How does Sherwin Williams get away with it?

    March 3, 2012 at 9:43 am | Report abuse |
  82. Brice

    Quit screwing the Indians.

    March 3, 2012 at 9:30 am | Report abuse |
    • Jack Sinclair

      The Navajo have been making and selling fake Hopi Kachinas for years now. Oh, and also stealing Hopi land. But I guess thats ok.

      March 3, 2012 at 9:42 am | Report abuse |
    • Tired

      Only when they stop being screws? Do you realize that you are taking a non-committal stance on a controversial subject? While you have accurately displayed what you want to happen you have not indicated any actions. Such as "Quit screwing the Indians OR I will....". Also, Indians are from India...

      March 3, 2012 at 10:30 am | Report abuse |
  83. 1nd3p3nd3nt

    lmao!
    HIPSTER clothing and accessories?
    lol hipster?!
    who wrote this, a grandma?

    March 3, 2012 at 9:25 am | Report abuse |
  84. Truth

    Sure are a lot of bigots posting on CNN today.

    I wonder if Urban Outfitters would be so poplular with their youth centered market if they sold items that were offensive to African Americans or Asians.

    March 3, 2012 at 9:18 am | Report abuse |
    • Norm

      Of course not. Only African Americans can make clothing that offensive to African Americans.

      March 3, 2012 at 9:33 am | Report abuse |
  85. Jason

    Next you're going to tell me Native American's are going to sue beer companies... oh wait, they've already done that.

    March 3, 2012 at 9:07 am | Report abuse |
    • 13Directors

      It is a common practice to sue over trademark infringement. This is certainly not an isolated incident.

      March 3, 2012 at 9:16 am | Report abuse |
  86. Dano

    Compromise,,,,,,,let the Navajo Nation put slot machines in EVERY store. (and a nice Fire Water Bar would be nice!)

    March 3, 2012 at 8:56 am | Report abuse |
  87. longtooth

    I'm announcing the grand opening of my new, hipster store, called Urban Outfitters.

    March 3, 2012 at 8:51 am | Report abuse |
  88. fiskenmann

    Don't forget trademark infringement on liquor companies for using the words 'fire water' in describing their products.

    March 3, 2012 at 8:46 am | Report abuse |
  89. Crowtastic

    While I support the lawsuit, the only problem they face in a court is, What has the Navajo nation (which its not really) done to further its brand, or otherwise keep it off the commercial shelves, if that's their main concern. There are many dozens of products that use that and other Native American names/alleged trademarks...that get no attention whatsoever. Where are these Native American groups the rest of the time...?

    March 3, 2012 at 8:27 am | Report abuse |
  90. jim

    There is a lesson to be learned here. Whenever you conquer a territory you should cleanse the land of all indigenous humans.

    March 3, 2012 at 8:26 am | Report abuse |
    • heavenly

      yeah, too bad they didn't start with you!

      March 3, 2012 at 8:37 am | Report abuse |
    • Chief

      I'm on my way to conquer your trailer home

      March 3, 2012 at 8:37 am | Report abuse |
      • Aquarianboomer67

        Good one Chief ! My kind of humor.

        March 3, 2012 at 1:37 pm | Report abuse |
    • disgustedNY

      Meh there was a lot of peaceful relations with Indians until the war or 1812. I would not call it conquering. They sold us a lot of land it was not conquered.

      March 3, 2012 at 11:52 am | Report abuse |
      • Keith

        First, who is 'they" that "sold" the land? Second, by what authority did "they" have the right to sell the land? I can only assume you are referring to the French selling America a tract of land that the French did not own. Do you own a home? You don't anymore. I just sold it to your neighbor. But don't worry, I have this acre of land in the middle of the desert I'm going to move you on to - that'll make it all fair. Oh, but if I find coal on that acre of desert land later then I'm going to be swindling you out of that acre as well. (See Black Mesa.) Don't take it personally. It's just business.

        March 3, 2012 at 12:50 pm | Report abuse |
  91. peter

    Havent we stolen enough from these Native Ameri ans? Urban Outfitters , be ashamed be very ashamed!

    March 3, 2012 at 8:15 am | Report abuse |
    • Socrates

      We don't just steal, we strip any meaning or value inherent in what we steal in the process of commodifying it and then apply our own value system to it which is based on consumerism and status. It's disgusting.

      March 3, 2012 at 8:24 am | Report abuse |
      • Mary

        Amen! Very well said, Socrates. Thank you.

        March 3, 2012 at 9:08 am | Report abuse |
    • snoop

      It sounds like you`re the only one here that paid attention in history class . I can`t believe all the ignorant comments

      March 3, 2012 at 8:32 am | Report abuse |
    • Ira Radnick

      I am an upper middle class white male, and refuse to be held responsible for the actions of my forebearers in our nation with respect to actions relating to slavery and how our American Indian families and individuals were treated. That said, I am hopeful the Navajo lawsuit is a successful venture on the part of plaintiffs. I have stopped purchasing anything from Urban Outfitters upon learning of their total disregards for the Navajo nation in this respect.

      March 3, 2012 at 8:42 am | Report abuse |
    • SixDegrees

      Or, rather than being ashamed, cut a deal with the Navajo nation that gives them some oversight of product design (nothing booze related, for example) and a cut of the profits.

      March 3, 2012 at 9:03 am | Report abuse |
    • david

      This lawsuit is about a brand that UO sells. The brand itself doesn't have any where near the amount of money that UO has so the the Navajo are suing UO instead. It says that the Navajo Nation is losing millions because a company uses the word "Navajo". The judge should take a poll to see just how many people actually think the clothing is made by Navajo's. I doubt that many ppl think so. So how is this costing the Navajo any $.
      This is about easy money. Something the Navajo nation likes. Just another way for some of the lazy in this country to get free money.

      March 3, 2012 at 9:22 am | Report abuse |
    • texgirl2762

      Oh, please. They only time "Native Americans" even invoke that term is when they smell a payoff.

      March 3, 2012 at 9:50 am | Report abuse |
    • Keith

      I'm not sure how many people are familiar with Black Mesa in the Navajo/Hopi reservations. The stealing continues. It's now done through a combination of swindling and bribing congress.

      March 3, 2012 at 12:53 pm | Report abuse |
  92. Robert

    Although I am sure the Navajo artisans make beautiful things, anyone shopping at Urban Outfitters and assuming that because a garment says "Navajo" on it, that is is actually made by Navajo Native Americans, is probably too old to be shopping there or not in reality. Navajo is a print. Like Camouflage or Southwestern. Not actually made in the Southwest, but that is where the print originates.
    More power to you though. Stop it before it gets out of hand. Wal-Mart could be selling Navajo next, that would truly be a sad sight.

    March 3, 2012 at 8:02 am | Report abuse |
    • Joe

      I'm not Navajo, but I think there's no reason for Urban Outfitters to be associating any of their products with "Navajo" or "Navaho".

      March 3, 2012 at 9:06 am | Report abuse |
  93. Lone

    "hipster clothing and accessories retailer "
    I don't think you know what that term implies. What is the justification for using it in the first place?

    While you're at it Navajo nation, tack on a suit for stolen creatives. These companies regular swipe near exact copies of independent jewelers and designers with zero compensation or recognition.

    March 3, 2012 at 7:53 am | Report abuse |
  94. Jenn

    I hope the Navajo Nation wins this court case. They DO own the trademark to their name. Could Urban Outfitters not have just made up a fictional name? It seems they did not do a good job of researching the impact of this campaign. A good company would not have so blatantly infringed on the name of another.

    March 3, 2012 at 7:52 am | Report abuse |
    • tom

      I'm sure that if they had used "Rush Limbaugh" or "Sean Hannity" instead of Navajo, those persons would sue and all these right wingers like Brian would be quiet as mice about it.

      March 3, 2012 at 8:04 am | Report abuse |
    • Socrates

      With you 100%. Nothing sickens me more than the commodification of things people know nothing about. I walked into a store in the Mall of America and heard two girls commenting on how this (faux) Azteca jewelry was "really cool." When you commodify other cultures, you lose the context and meaning. To me it's simply ignorant and wrong – these designs, motifs, symbols and objects actually mean something to these cultures – unlike western culture where they only denote status. Unless I have the knowledge of what something means and respect that meaning, I wouldn't feel right about wearing it.

      March 3, 2012 at 8:15 am | Report abuse |
      • Wisconsin74

        Socrates, you certainly are hateful towards Western culture. How about you show our culture some respect for once? You basically come out and say that all cultures EXCEPT European culture are pure and sacred, while European culture is nothing but money grubbing. Yeah, the Navajos absolutely aren't doing this because they smell a quick buck - their motives are inevitably pure as the driven snow, and our motives are always bad, bad, bad, bad, bad.

        Racists make me sick.

        March 3, 2012 at 10:18 am | Report abuse |
      • ErnstG

        Since when it became acceptable to bash Western culture as a sign of enlightment and justice? It is as repulsive as it is ignorant. So, Western jewlerly *ONLY* denotes status and devoid of a meaning!? And in other cultures it has nothign to do with status, but only meaning? Do you realize how assinine and ignorant these statements are? Since jewlerly denoted status from the pre-historic times in all cutlures. Take some time and visit a museum, will ya? On the other hand are you suggesting that engagement ring or wedding ring or cross are without meaning?

        March 3, 2012 at 10:26 am | Report abuse |
    • fiskenmann

      Should have labeled those products as 'Navahoes'.

      March 3, 2012 at 8:48 am | Report abuse |
  95. brian

    get a grip you flunkies

    March 3, 2012 at 7:44 am | Report abuse |
    • tom

      Brian is just a troll...his comments are designed to offend so he can get a good laugh.

      March 3, 2012 at 7:59 am | Report abuse |
    • Crowtastic

      Illuminate us oh great legal mind...why is this a non-issue..?

      March 3, 2012 at 8:23 am | Report abuse |
  96. TeamChaos

    so they will settle for beads and whisky.

    March 3, 2012 at 12:50 am | Report abuse |
    • Pete

      What is wrong with you?

      March 3, 2012 at 7:38 am | Report abuse |
      • brian

        i thought it was a creative settlement offer considering this isnt a valid lawsuit...

        March 3, 2012 at 7:45 am | Report abuse |
      • tom

        Not a valid lawsuit. Ahhhh I get it. You are one of those right wingers who only think big corporations have a right to sue. So if microsoft sued somebody for using their trademarks then you are fine with that because they are a big corp making money but if Native Americans want their tribe's name protected then for you they don't count.

        ok, got it now.

        March 3, 2012 at 8:02 am | Report abuse |
      • brian

        wow @tom, you are on some serious crack... i am so not a right winger...

        March 3, 2012 at 2:19 pm | Report abuse |
      • brian

        @ tom, i'm copyrighting the name Brian... you owe me cash for corresponding with me without my permission.

        March 3, 2012 at 2:20 pm | Report abuse |
    • bjon

      Now there's an answer.

      March 3, 2012 at 11:08 am | Report abuse |
  97. Heather Gehl

    this complaint on the part of the "Navajo Nation" is absurd! I hope it is thrown out of court! Do they own the word Navajo??

    March 3, 2012 at 12:45 am | Report abuse |
    • Redline

      As a matter of fact they do own their name.

      So I suppose you all think its ok for Urban Outfitters to use anyone's name to sell their products?
      Using someones name imply's they have given permission, sold or leased their name or image and approve of the product.
      So they could sell purses and bags with Gucci or Louis Vitton without asking permission and it would be ok?
      Its the same thing, you can't profit off someone elses name without their permission.

      March 3, 2012 at 1:21 am | Report abuse |
      • Bob

        Navajo is too broad. It's like claiming German or French can be trademarked.

        March 3, 2012 at 7:40 am | Report abuse |
      • Socrates

        How is Navajo broad? It's a nation of people that you either belong to or you don't. It cannot be diluted.

        March 3, 2012 at 8:18 am | Report abuse |
      • tom

        Wrong Bob. The courts don't agree with you. For example:

        On April 2, 1999, a three-judge panel of the Trademark Trial and Appeal
        Board (TTAB) of the Patent and Trademark Office (PTO) ordered
        the cancellation of federal registrations of seven trademarks of the Redskins,
        the National Football League’s (NFL) Washington, D.C., team.1
        The marks canceled include the team’s name and the team’s helmet logo.

        March 3, 2012 at 8:23 am | Report abuse |
      • Bob

        tom, the Redskins appealed and won. Trademarks for a sports team called the Redskins is totally different from the Navajo claiming they can sue anyone who uses the Navajo name. Can the French sue everyone who serves French fries? Of course not.

        March 3, 2012 at 8:38 am | Report abuse |
    • tom

      How would you feel if some company started offering "Heather Gehl" handbags and women's accessories because you were involved in some national event that gave you name recognition, so they steal your name, make money off it and what if the items being sold were junk.

      I guess you'd be ok with that, yes? I guess you don't value your name.

      March 3, 2012 at 8:07 am | Report abuse |
      • Seola

        For one, this isn't using her name. That would be someone using "Shep Proudfoot". It would be like someone using her nationality... say French. Then suing all companies who sell French fries.

        March 3, 2012 at 10:51 am | Report abuse |
    • Eric

      I grew up in a town where every August 300,000 bikers swarm to. An organization called "Sturgis Rally and Races" trademarked the name "Sturgis" and "Black Hills". No new business can use any form of those names without approval from SR&R. So, yes the Navajo have a right to be compensated by Urban Outfitters and should.

      March 3, 2012 at 10:53 am | Report abuse |
  98. bubba

    Good for the Navajo Nation.
    Countifiters are crooks. Urban Outfitters fit the description.

    March 3, 2012 at 12:33 am | Report abuse |
  99. Dduke

    Fire water

    March 2, 2012 at 8:56 pm | Report abuse |
  100. grifin

    my best friend's mom earned $18379 a week ago. she is making cash on the laptop and got a $345100 house. All she did was get blessed and apply the instructions given on this web site http://www.goo.gl/XD4cb

    March 2, 2012 at 6:08 pm | Report abuse |
    • Socrates

      Was she blessed by a Navajo shaman? I'd trust a shaman before a priest.

      March 3, 2012 at 8:20 am | Report abuse |
    • jim

      "making cash on the laptop" must be really hard on her @s$! How much of that $18379 did her plmp take?

      March 3, 2012 at 8:28 am | Report abuse |
    • Ira Radnick

      Oh, while we are at it, I am the son of a Nigerian prince whose father recently passed away. My father put $25 million into a secret back account, and if I were to get it I would lose over 80% to Nigerian taxes. I got your name from a close and trusted friend we have in common, and would like to offer you $5 million for helping me get the money into one of your bank accounts with no risk to you. Please respond to me at iraradnick@gmail.com, or I_Am_A_Damned_Fool_For_Believing_Fairy_Tales.com if you are interested. May the Lord bless you, my dear friend.

      Your friend,
      Monty Magoo, Son Of Prince WattaKook

      March 3, 2012 at 8:48 am | Report abuse |
      • fiskenmann

        Ah, a navajo implying he is a nigerian, eh?

        March 3, 2012 at 8:54 am | Report abuse |
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