Los Angeles (CNN) - A new cable network for Latino audiences will mark the culmination of two decades of filmmaking for writer-director Robert Rodriguez, who is leading the ambitious effort.
"I've been on this journey for 20 years now ... and this seems to be the reason," " Rodriguez said Friday during a conference of independent Latino filmmakers and documentarians.
"What's great about this is that no one is doing this for an audience that is growing so fast," Rodriguez said, referring to how Latinos are now the nation's No. 2 group in the latest census, surpassing the 50 million mark.
"When you think that there's nothing on television like this, it boggles the mind."
The El Rey network starts broadcasting between September 2013 and January 2014. It is a daunting venture as talk show queen Oprah has discovered at her struggling OWN Network, whose woes have resulted in recent layoffs.