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Acura apologizes for seeking 'not too dark' actor
Acura said it was taking appropriate measures to ensure that such language is not used again in work performed on its behalf.
April 19th, 2012
12:09 PM ET

Acura apologizes for seeking 'not too dark' actor

By Alan Duke, CNN

Los Angeles (CNN) - Acura apologized Wednesday for a casting document that called for an African-American actor who was "not too dark" in the car company's Super Bowl ad.

The controversial casting call document, published Wednesday by the celebrity gossip site TMZ, "pulls back the curtain" on the widely known practice of casting based on skin tone in Hollywood, a longtime manager said.

TMZ reported that it got the audition posting from "an African-American actor who didn't fit the profile, and who's pissed."

The role was for an "African-American Car Dealer" who would appear in a car showroom scene with Jerry Seinfeld. Jay Leno also appeared in the ad.

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Filed under: Black in America • Discrimination • How we look • Race
soundoff (8 Responses)
  1. raceisamyth

    Its no different when they ask for a white man with brown hair. Did you actually think red headed white men get mad that they only wanted a man with brown hair?

    April 25, 2012 at 10:17 pm | Report abuse |
  2. hamsta

    Acura\honda doesnt need to worry about apoligizing to race baiters but they need to apologize to the people that had to sue them because their hybrid super green car gets only 25 mpg.my gas guzzling truck does better than that.

    April 21, 2012 at 6:59 am | Report abuse |
  3. Swish

    Now they'll come up with a better euphemistic word.

    April 20, 2012 at 7:44 am | Report abuse |
  4. jesse

    Not too dark? Would they be looking for a white African American then?

    April 19, 2012 at 6:45 pm | Report abuse |
    • raceisamyth

      Yeah exactly! Thats why the black africans make fun of african americans

      April 25, 2012 at 10:20 pm | Report abuse |
  5. Joe

    Even though it can be made into a racial issue. It is not unusual for a company to choose specific attributes, such as hair color, eye color, height and weight. So skin shade or color should not be made an issue . They are paying for a product and they want it their way.

    April 19, 2012 at 6:20 pm | Report abuse |
  6. JR

    THis is not funny...ya'al ridiculous.

    April 19, 2012 at 3:02 pm | Report abuse |
  7. Joe

    Not too black...just lightly browned.🙂 medium rare not well done...lol😉

    April 19, 2012 at 2:50 pm | Report abuse |