By Alan Duke, CNN
Los Angeles (CNN) - Acura apologized Wednesday for a casting document that called for an African-American actor who was "not too dark" in the car company's Super Bowl ad.
The controversial casting call document, published Wednesday by the celebrity gossip site TMZ, "pulls back the curtain" on the widely known practice of casting based on skin tone in Hollywood, a longtime manager said.
TMZ reported that it got the audition posting from "an African-American actor who didn't fit the profile, and who's pissed."
The role was for an "African-American Car Dealer" who would appear in a car showroom scene with Jerry Seinfeld. Jay Leno also appeared in the ad.
What defines you? Maybe it’s the shade of your skin, the place you grew up, the accent in your words, the make up of your family, the gender you were born with, the intimate relationships you chose to have or your generation? As the American identity changes we will be there to report it. In America is a venue for creative and timely sharing of news that explores who we are. Reach us at inamerica@cnn.com.
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Its no different when they ask for a white man with brown hair. Did you actually think red headed white men get mad that they only wanted a man with brown hair?
Acura\honda doesnt need to worry about apoligizing to race baiters but they need to apologize to the people that had to sue them because their hybrid super green car gets only 25 mpg.my gas guzzling truck does better than that.
Now they'll come up with a better euphemistic word.
Not too dark? Would they be looking for a white African American then?
Yeah exactly! Thats why the black africans make fun of african americans
Even though it can be made into a racial issue. It is not unusual for a company to choose specific attributes, such as hair color, eye color, height and weight. So skin shade or color should not be made an issue . They are paying for a product and they want it their way.
THis is not funny...ya'al ridiculous.
Not too black...just lightly browned.
medium rare not well done...lol 