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Opinion: Latino, Hispanic labels don't matter - issues do
Protesters wave American flags and flags of their nations of origin at an immigration rally in Dallas in 2009.
April 20th, 2012
03:22 PM ET

Opinion: Latino, Hispanic labels don't matter - issues do

Editor's note: Ruben Navarrette Jr. is a CNN.com contributor and a nationally syndicated columnist with the Washington Post Writers Group.

By Ruben Navarrette Jr., CNN Contributor

(CNN) - What's in a nombre?

Apparently, for some Latinos, er, I mean Hispanics, it matters a lot. When researchers asked a group of people with roots in Latin America what they wanted to be called, they got a variety of responses.

According to a new survey by the Pew Hispanic Center, the preferred term for many is "Hispanic." People prefer that word over "Latino" by a two-to-one margin, 33% to 14%.

But the study also revealed that most Latinos/Hispanics (51%) don't use either term and couldn't care less what they're called.

Also, in a fascinating trend, the survey found that for those who want to affix their own label, the first preference is tied to an individual's country of origin or that of their parents. Fifty-one percent of those surveyed said they describe their identity by using country of origin.

Read Ruben Navarrette Jr.'s full column

soundoff (2 Responses)
  1. jon

    Thanks Ruben for pointing out that issues do matter and the biggest issue with immigration is the law that makes crossing a border without the proper approval is illegal and everything that comes after it is illegal. So we don't need labels just the facts based on our national law, the same law that is strictly enforced on the southern border of Mexico

    April 24, 2012 at 6:28 am | Report abuse |
  2. jona

    Yes. I agree.. country of origin, not continent, such as africa

    April 23, 2012 at 11:01 am | Report abuse |