Editor's note: Ruben Navarrette Jr. is a CNN.com contributor and a nationally syndicated columnist.
By Ruben Navarrette Jr. , CNN Contributor
San Diego (CNN) - You've probably read those articles about how, in the United States, minorities are becoming the majority. That's a polite way of describing what is really going on. Namely, that the U.S. population is becoming more Latino and less white. More than any other group, it is Latinos who are driving demographic changes.
Last week, the U.S. Census Bureau reported that, of all the babies born in the United States in 2011, more than half were members of minority groups. Latinos, Asians, African-Americans and other minorities accounted for 50.4% of births last year, marking the first time in U.S. history this has happened.
Immigration is a driving force. So is the fact that Latinos have higher birthrates because they tend to be younger and starting families. According to the report, Latinos have a median age of 27; with whites, it's 42.
When I read these kinds of stories, I wince. Some people assume that making lawmakers, media and corporations aware of population trends will persuade them to see the value in diversity and cause them to reach out to nonwhite populations. In my experience, it doesn't have that effect at all. People tend to do what they want to do the way they've always done it.
But what you can set your watch by is the backlash to these stories. It's rooted in fear, but also in human nature. No one likes being told they're being displaced or pushed aside, or that they're not going to be as relevant as time goes on.