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Sexist Super Bowl ads? #NotBuyingIt, some say
GoDaddy's "Kiss" ad drew criticism from men and women for stereotyping programmers and objectifying women.
February 5th, 2013
01:13 PM ET

Sexist Super Bowl ads? #NotBuyingIt, some say

By Emanuella Grinberg, CNN

(CNN) - While this year's Super Bowl commercials ran the gamut from sentimental to silly, some were downright offensive to viewers who used the Twitter hashtag #NotBuyingIt to flag what they considered the most sexist spots of the night.

Web host GoDaddy.com earned more than 7,500 #NotBuyingIt tweets for its ad featuring an intimate smooch between supermodel Bar Refaeli and a bespectacled computer programmer, putting it at the top of the list of offenders, according to Miss Representation, the social activism nonprofit leading the Twitter campaign for the second year.

The "Perfect Match" and its "smart meets sexy" tagline drew criticism from men and women for "stereotyping programmers and objectifying women" in the words of one male Twitter user.

"@GoDaddy, continuing the tired stereotype that programmers are geeks, while women are sex objects. Disgusting," a female user tweeted.

Overall, #NotBuyingIt generated more than 10,000 tweets and reached more than 8 million people on Twitter during Sunday's Ravens-49ers showdown, a spokesman for Miss Representation said, citing statistics from Topsy and Hashtag.org.

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Filed under: Gender • History • Pop culture • Sports • What we think • Women
soundoff (2 Responses)
  1. Jorge

    From my own experience, people in this country cannot digest seeing stereotypical mismatches, no game or vision in the art of love.

    February 6, 2013 at 9:30 am | Report abuse |
  2. Big Shiz

    MR editor,where is the blog for the NY racial profiling? Your a terable journalist.

    February 5, 2013 at 3:05 pm | Report abuse |