Braves reject 'screaming Indian' logo
Uni Watch posted a new "screaming Indian " Braves cap in December but that design has been shelved.
February 11th, 2013
06:01 PM ET

Braves reject 'screaming Indian' logo

By Moni Basu, CNN

Atlanta (CNN) – In the end, the Braves are keeping with tradition - as in the signature 'A' that is the team's logo.

MLB.com posted a photo of the new navy blue batting practice caps with a red and white scripted 'A.' The team will wear those hats at spring training, which starts Tuesday.

The Braves said a decision on the batting caps had not been made yet when a potential design was leaked several weeks ago. That design drew ire for its "screaming Indian" logo.

"I like the selection we made this year," Braves President John Schuerholz said in a statement Monday. "We had a variety of choices that we looked at, some more thoroughly than others. But at the end, we liked this one."

But writer Paul Lukas of ESPN's Uni Watch blog, who broke the news of the cap design in December, wasn't buying the Braves' statement. He suggested the Braves withdrew the design because of the furor it caused.

"In other words, the Braves are claiming that they were never committed to the Indian head cap to begin with," Lukas wrote. "But that doesn't ring true.

"The Indian head cap has been shown for months in the official MLB Style Guide and is still shown there right now," Lukas wrote. "It's also shown in the new New Era catalog. All signs indicate that the Braves fully intended to go with the Indian design until the recent controversy caused them to have second thoughts.

Whew. That was certainly the reaction for some Americans, especially Native American groups that were highly critical of the screaming Indian logo.

Kevin Gover, director of the Smithsonian Institution’s National Museum of the American Indian, said in December that the use of the screaming Indian logo would be going backward.

"What this does is contribute to the casual racism native people are subjected to in our society," said Gover, a member of the Pawnee Nation.

The screaming Indian is an image of an imaginary Indian, Gover said. It and other stereotypical sports mascots, he said, do not portray Native Americans for who they truly are.

The Indian was part of the Braves logo when the team moved to Atlanta from Milwaukee in 1966. It was retired in 1989.

The team also had a mascot, Chief Noc-a-Homa (knock a homer), who wore Native American dress and war paint.

But not everyone agreed with the Braves' decision. Twitter had these comments Monday afternoon:


And this one:

Others just wanted a piece of the controversy:

Debate over sports mascots is, of course, not new. U.S. professional and collegiate sports teams have used Native American logos and names for years. Baseball's Cleveland Indians, for instance, continue to feature a smiling Indian dubbed Chief Wahoo, criticized as a racist caricature.

Sometimes this happens with the blessing of Native American tribes, and other times – like with the NFL's Washington Redskins, a term that many feel advances a demeaning stereotype – they have been denounced as racial slurs.

The NCAA imposes a ban on offensive Native American mascots and last year, voters dumped the University of North Dakota's Fighting Sioux mascot. Florida State University's use of Seminole imagery is allowed because it is supported by the the state's Seminole Tribe.

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Filed under: How we live • Native Americans • Sports • Who we are
soundoff (514 Responses)
  1. Brooke

    I am in fact grateful to the owner of this web page who has shared this enormous post at here.

    May 29, 2013 at 8:47 pm | Report abuse |
  2. going here

    One other issue is that if you are in a problem where you do not have a co-signer then you may want to try to wear out all of your federal funding options. You can find many grants or loans and other scholarships and grants that will give you funding to support with classes expenses. Thanks for the post.

    May 20, 2013 at 3:38 pm | Report abuse |
  3. I AM

    I'm glad the Fighting Irish aren't so sensitive as some of these other people.

    April 22, 2013 at 4:07 pm | Report abuse |
  4. DB

    Of course the Screaming Indian image is racist. Why do people even bother trying to pretend otherwise?

    "Chief Wahoo" is even worse, and should be immediately retired...although I don't have a problem with the team name "Indians," considering the team was originally called the Spiders and renamed in honor of a Hall of Fame player that was a Native American.

    And then there's the "Redskins." That's a total embarrassment and the NFL should force them to change the name. I don't care how much "tradition" there is in it. "Redskin" is a RACIAL SLUR. It's no different than calling someone a "n--r."

    April 12, 2013 at 4:46 pm | Report abuse |
  5. peterego

    The majority of people who dont think the screaming indian is racist are white guys...what a surprise.

    April 12, 2013 at 3:12 am | Report abuse |
  6. POD

    I prefer screaming Indians over whining Indians.....Screaming has honor.....Whining has disgrace

    April 11, 2013 at 5:14 pm | Report abuse |
  7. Its Mr.Valentine

    OK we all know the Indians screamed as part of they're war chant when fighting to protect their land somehow pointing that out and celebrating it is racist....well OK

    April 10, 2013 at 12:03 pm | Report abuse |
    • toadfun

      thanks for reinforcing the stereotypes of an indigenous population

      April 11, 2013 at 9:30 pm | Report abuse |
    • DB

      Just because you "know it" doesn't mean it's true. People used to "know" that the world is flat.

      April 12, 2013 at 4:48 pm | Report abuse |
  8. Harry

    Anyone remember watching the footage of Jane Fonda doing the "Tomahawk Chop"? My, how the times truly have changed.

    April 7, 2013 at 9:25 pm | Report abuse |
  9. NW1000

    The day the Braves give in to these ignorant, whiny, hand wringing, nosey, busy body, do gooders is the day I find another team.

    April 7, 2013 at 7:53 am | Report abuse |
  10. Desert1

    Its time to but that deck of race cards away and let the fans have the say so or just be cowardered and run away.

    April 4, 2013 at 6:52 pm | Report abuse |
    • toadfun

      did you know race and racism are not cards? i believe not, you did show your ignorance

      April 11, 2013 at 9:31 pm | Report abuse |
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