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Tavi Gevinson may take over the world while you read this
Tavi Gevinson's blog, Rookie, launched in Fall 2011 and broke 1 million page views in under a week.
January 3rd, 2013
09:30 AM ET

Tavi Gevinson may take over the world while you read this

By Abbey Goodman, CNN

(CNN) – Tavi Gevinson started a blog at age 11, became a front-row fixture at Fashion Week, was called "the future of journalism" by Lady Gaga, delivered a TED talk about feminism and female role models in pop culture, is the founder and editor-in-chief of Rookie,an online magazine for teenage girls and, to commemorate its first anniversary, just published 'Rookie Yearbook One,' a hard-copy scrapbook of the best pieces from the site.

And, oh yeah, she's 16 years old.

In five short years, the wunderkind from Oak Park, Illinois, has gone from self-proclaimed nerd to full-blown media mogul, using her platform to champion important teen girl causes ranging from How to Bitchface - a step-by-step primer to "reacting to varying levels of stupidity" (see her demonstrate on "Late Night With Jimmy Fallon") to organizing a Get Well Soon card drive for Malala Yousafzai, the 14-year-old Pakistani schoolgirl activist who was shot in the head by Taliban gunmen.

Rookie launched in Fall 2011 and broke 1 million page views in under a week. Since then, the site has explored monthly themes likeobsessiondramaplay and paradise. Right now, it's mythology. Or, as Gevinson explains in the editor's letter: "lies, exaggerations, legends, the works."

To kick off each theme, Gevinson creates a mood board using fashion photos, film stills and album art as inspiration. Then she and the site's 50 contributors - including fellow teens and more than a handful of celebrities - go about interpreting her vision through articles, interviews, photos, playlists and illustrations. To accommodate kids' schedules, Rookie updates three times a day: after school, around dinner and before bed.

Before she was named one of Huffington Post's most amazing young people of 2012, Gevinson spoke with CNN about the power of teenage girls, making angst romantic and the one secret Jon Hamm must never find out.

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Filed under: Age • Girls • How we look • Pop culture • Who we are