November 7th, 2011
09:34 AM ET

Going social with charitable giving

The startup Givelocally.net combines social networking with charity by pairing up people in need with people interested in contributing to others' rent, medical costs or utility bills. None of the business' leaders - including founder Brad Newman and chief executive Andrew Young III, son of the famed civil rights leader -  take a salary. The site stays in business by taking 18 cents of every dollar donated.

Soledad O'Brien explores startup culture in "Black in America: Silicon Valley - The New Promised Land," at 8 p.m. November 13 on CNN.

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