January 24th, 2012
11:57 AM ET

Candidate ads target Spanish-speaking voters

Editor's note: Watch In America's documentary about the race to capture the Latino vote on CNN in October 2012.

Current Republican presidential candidates are trying to reach Latino voters with Spanish-language ads, just like candidates Ronald Reagan, George Bush, Bill Clinton and Barack Obama did. Even a TV ad for John F. Kennedy featured Jackie Kennedy saying "Que viva Kennedy." But voting rights activists say the ads will fall flat if the candidate positions don't appeal to Latino voters.

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