Editor's note: Rose Arce is a senior producer working for CNN's "Starting Point" during the Florida Republican presidential primary and a contributor to Mamiverse, a website for Latinas and their families.
By Rose Arce, CNN
Jacksonville, Florida (CNN) - When it comes to courting the Latino demographic, there's a demo within that demo that might be worth listening to.
Let's call it the Soccer mamis - the Latina mothers who represent 55% of the overall U.S. population growth, according to 2010 Census figures. Their babies account for nearly a quarter of the children being born in the U.S.
Rene Alegria started a blog called Mamiverse targeting this group after doing marketing research that showed Latina moms have enormous influence over how their community makes decisions on things like buying and core beliefs.
"We're taught from a very early age to respect and honor our parents, our moms in particular," he said. "As more and more Latina moms attend college and enter the workforce, her opinions hold a tremendous amount of sway in areas way beyond the home. Politics is one of those areas."