June 20th, 2012
01:31 PM ET

Adidas 'shackle' controversy: Artistic interpretation or insensitive product?

By Mallory Simon, CNN

Sometimes a shoe is just a shoe. And art is just a creation. But the choices artists or brands make can have an unintended subtext. And these decisions sometimes create a firestorm of public outrage, especially when certain images conjure up painful stereotypes from the past. 

Adidas cancels 'shackle' shoes after outcry

When a photo of an Adidas sneaker, dubbed the JS Roundhouse Mids, was posted on the company's Facebook page with the line, "Got a sneaker game so hot you lock your kicks to your ankles?" sneaker enthusiasts reacted strongly.

"Wow obviously there was no one of color in the room when the marketing/product team ok'd this," said a commenter, identifying herself as MsRodwell on nicekicks.com.

For some, the photo of a sneaker with affixed rubber shackles immediately brought up thoughts of chain gangs. For others, it was the painful reminder of slavery.

"The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive," the Rev. Jesse Jackson said in a statement Monday.

After the public outcry, Adidas decided to pull the shoe.

The man behind the design responded days after the controversy broke. Jeremy Scott said it was never his intention to provoke that kind of response. His design, he said on Twitter, was inspired by a childhood toy.

Designer Jeremy Scott tweeted a toy was his inspiration for the Adidas shoe.

Now the public often reacts long before a product makes it to market. People increasingly are making their voices heard and in effect becoming a focus group all their own, leading to a battle over whose interpretation matters - the artist's or the public's?

When do we become outraged about an artistic decision made by a company in an ad or for a product? And is it helpful for the public to keep companies in check from going too far, or are we too quick to respond?

Let us know what you think in the comments below.

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Filed under: History • Pop culture • What we think
soundoff (391 Responses)
  1. John

    Ugly but how "insensitive"? What, to the eyes?

    June 20, 2012 at 5:34 pm | Report abuse |
    • DUH

      Would you really want to run around with a plastic chain slapping against your shoe or ankle as you run with those shoes on. This was such a horrible idea, not offensive- except to politically correct nutcases, just freakin ugly!

      June 20, 2012 at 5:54 pm | Report abuse |
    • Tom, Tom, the Piper's Son

      The black community in America is offended because it is part of thier victimhood mentality. If they cry oppression, racism and injustice loud enough they don’t have accomplish anything. They just blame their failure as a culture on others.

      June 21, 2012 at 8:15 am | Report abuse |

    people are just interpreting it wrong. im sure slaves would have loved to have high performance shoes with rubber shackles that were not even conected to eachother. Much better than what they actually had.

    June 20, 2012 at 5:33 pm | Report abuse |
    • OCsurfer


      June 20, 2012 at 5:37 pm | Report abuse |
      • ROBERT

        If I were a slave and had those shoes i would have been gone. i would have said " peace out" and been half way to mexico.

        June 20, 2012 at 5:47 pm | Report abuse |
  3. steve

    This is art. A great deal of African American culture is "shackled" to the idea that athleticism or a rap career is their only ticket of opportunity. These shoes are a brilliant commentary on that and should be displayed in the MOMA.

    June 20, 2012 at 5:30 pm | Report abuse |
    • Tom, Tom, the Piper's Son

      It’s not that they believe (according to the ones I’ve discussed it with) that it is their only opportunity (that’s just another excuse) but it is the only one that appeals to them. It’s not ‘black’ to get an education. You are trying to be ‘white’ if you are successful in a real career.

      June 21, 2012 at 8:18 am | Report abuse |
  4. Really?

    Seriously tho, how many universal things can we limit to being offensive to the black community? Shackles are still used today for prisoners and such, shackles are not exclusive to slavery. Fried chicken is racist, watermelon is racist, grape soda is racist, hoodies are racist, disagreeing with the 1st black president is racist,I've even heard using the word "thug" is another way of dropping an N bomb, now shackles...when does it end? Eventually everything we do or say will be considered racist or offensive, yet we're supposed to believe that either side wants to end racism. Nowadays it's all about perceived racism as opposed to actual intended racism, that actually impedes someone from progressing in their life.

    With that said, I'm a sneaker head and those shoes are disgusting and should be banned for ugliness before anything else

    June 20, 2012 at 5:28 pm | Report abuse |
    • MobyGrape

      Grape soda? Since when is that exclusvely a minority thang?

      June 20, 2012 at 5:52 pm | Report abuse |
      • Tom, Tom, the Piper's Son

        @ MobyGrape
        It’s not… that’s the point. However it is widely associated as being racist.

        June 21, 2012 at 8:20 am | Report abuse |
  5. JohnnyAnonymous

    I still can't stand the site of lizards because it brings of painful memories of my ancestors being eaten by dinosaurs....

    June 20, 2012 at 5:28 pm | Report abuse |
  6. get real

    Look, the "Shackles" are conneting the shoe to the ankle, they are not shackling ankle to ankle... In that case you might be able to say it represented "slavery" or even "convict" but what is seems to represent protecting your shoe from theft.

    June 20, 2012 at 5:28 pm | Report abuse |
    • Tom, Tom, the Piper's Son

      Logic doesn’t work on those who make victimhood a life style.

      June 21, 2012 at 8:21 am | Report abuse |
  7. alice

    I totally agree with you.,

    June 20, 2012 at 5:07 pm | Report abuse |
  8. jack

    I am sooo Sick and Tired of this BS double-standard mentality when it comes to interpretation of whats ethnically offensive!

    I see chain-framed license plates on cars driven by my African American brothers and sisters allll the time. Will someone PLEASE explain to me the significance of this ethinically insensitive display???

    I hear the nWord alllll the time from members of the same ethnic group.

    Maybe we should consider starting in our own back yard in regards to what's REALLY offensive and what WE should do about it.

    June 20, 2012 at 5:00 pm | Report abuse |
    • historygeek5

      The word for what you are displaying is called ignorance. Notice emphatically I DID NOT say stupidity. You are ignorant of what is or isn't offensive to people of color because there is no apparent viable reason for you to not be. This is not a judgement of your character, it is a statement of general sociological fact. It doesn't seem to increase or decrease the value of the things in your life to understand their perspective. So what difference does it make what does or doesn't offend them. Why can't THEY just work harder to have the same values as everybody else who comes to this country? That in turn implies that your values are superior. But what if understanding them did add value to your life? And what if some of their values could possibly improve the quality of your life? In other words: What if you're wrong???

      June 20, 2012 at 6:08 pm | Report abuse |
      • Ol Dad

        You tell em! How dare he group us together, he doesnt know that we are of different characters and races, he is too stupid to understand that we are not a goup of one color! We are above him, and no matter our color, we want treated better and for noi one to group us together and call anything we say in to question. We are right. We are hurt. We are too judged and are sick of it.

        June 20, 2012 at 6:27 pm | Report abuse |
      • Emeljay


        June 20, 2012 at 6:32 pm | Report abuse |
      • jack


        A nice discourse of seemingly psycho-babble as it applies to my alleged lack of understanding on the subject. Your generalized sociological fact, however, is sorely displaced, as it would apply to one whom has no socioeconomic interaction with people of color.

        Regarding the topic of values.. I genuinely would like to understand the meaning of the chain-framed license plate. Can you assist me with that?

        June 20, 2012 at 7:33 pm | Report abuse |
      • historygeek5

        Again, if you feel I am judging you it is not my intention, and I apologize. I will also try to be a little more careful in my use of psycho-babble. Now to your question. I personally believe it is simply a piece of bling. Likewise, I also believe bling is one of the ways that people who feel a sense of hopelessness believe they can feel just a little bit better about themselves.
        Now, my question for you. Do you see the things that people of all races do to feel good about themselves? You've made it clear you see the things that blacks do. Believe or not, I'm not asking this to be confrontational. I'm trying to see if it is possible to find some common ground in the midst of all the collective confrontation.

        June 20, 2012 at 8:13 pm | Report abuse |
  9. Chirs Collins

    Every race of people has been subjected to slavery. Even the word "slave" comes from the Slavic ethnic group, who were enslaved by Ottoman Turks during the middle ages. Were Slovakian people the ones who felt the shoes "conjure up painful stereotypes from the past?"

    June 20, 2012 at 5:00 pm | Report abuse |
    • emmerson

      Gosh you must be so racist! Go sleep with your Nazi teddy bear. Shesh. I am mortally offended. Everyone knows the ONLY slaves that EVER mattered in the world were the ones in North America, and the ONLY people that can be racist are whites!!! How dare you!

      June 20, 2012 at 5:27 pm | Report abuse |
      • Tim

        I think I understand the spirit of your remark but I'm sorry....you also come across as quite insensitive and ignorant. Yes, slavery in a country founded on freedom is terrible and the history of racial inequality in this nation is unfortunate. But your comment that African American slaves are the only ones that matter......REALLY. That is simply ignorant. There are hundreds of thousands of slaves in other nations right this very second that would love to hear you say those same words to their face. The biggest problem in this country is the lack of genuine charity....aka giving people the benefit of the doubt. I remember this toy from my childhood and this shoe actually reminded me of this. That is what I saw. People see what they want to see to justify their own insecurities.

        June 20, 2012 at 5:48 pm | Report abuse |
      • Mel

        Er, to Tim who replied to emmerson's post... He was being sarcastic. Just so you know. Sometimes people use sarcasm to exemplify the absurdity of some statements. Cheers!

        June 20, 2012 at 6:04 pm | Report abuse |
  10. generaliowa

    I was thinking of chain gangs, which means this should offend white people and fans of James Dean or Steve McQueen.

    They are also ugly shoes so blech.

    June 20, 2012 at 4:58 pm | Report abuse |
  11. bob

    Whatever the english tranlation is....

    June 20, 2012 at 4:57 pm | Report abuse |
  12. ROBERT

    I personally dont find the shoes to be either artistic or offensive. I think it is an ugly shoe and not something I would wear but thats about it. Dont we have enough "real" problems in the world that we have to make up problems? I highly doubt that whom ever came up with this shoe had slaves in mind. Dont white kids wear shoes too? Lets not be self centered here. Its just a shoe.

    June 20, 2012 at 4:57 pm | Report abuse |
  13. Think for Yourself

    Painful reminder of slavery? How many people are alive today when slavery was around? At least in the US? And of those people, who is following the Adidas line? The Emancipation Proclamation occurred 149 years ago. I cant think of anyone who is 149 years old, which is how old you would be if you were born the same year as the Emancipation Proclamation. I suppose the elderly may have some memories of stories their grandparents told of slavery, but sheesh, to claim that you have some painful memory of slavery because of a pair of shoes is absolutely ridonkulous.

    June 20, 2012 at 4:55 pm | Report abuse |
    • Todd

      ...a lot of you are terribly mis informed...my girl friends dad is 87 and was born as a slave...no one left?...I wouldn't count on it...Americas ugly past is not that far behind...its been easily forgotten that segregation was only 40-50 years ago...

      June 20, 2012 at 5:16 pm | Report abuse |
      • Joe

        Huh? It was 1925 87 years ago. There may have been a lack of civil rights, but slavery was outlawed WAY before that in this country.

        There are, however, still slaves in some other countries, but I'm not sure what that has to do with the shoe.

        June 20, 2012 at 5:28 pm | Report abuse |
    • get real

      Todd... LOL so in 1925 your father in law was born into slavery? Really.. I am going to guess he was not in the United States? My gawd, learn history or even read a simple book before commenting again.

      June 20, 2012 at 5:31 pm | Report abuse |
    • historygeek5

      If all was made right with the Emancipation Proclamation, what was the necessity for the Civil Rights Act 100 years later???

      June 20, 2012 at 8:21 pm | Report abuse |
  14. Bennny

    Who cares what the critics think! These shoes have no secret meaning and only critics would see any! Bottom line: If you don't like them, DON'T buy them!

    June 20, 2012 at 4:55 pm | Report abuse |
  15. Jake Beniflah

    We should let the consumer decide. Some consumers were clearly outraged by the cultural insensitivity of this product. It brings back the connotation of slavery. And this is and should be unacceptable - by all Americans.

    The creation of this shoe is no different than a top designer coming up with a striped pajama (with a yellow Star of David) mimicking the old WWII uniforms wore by Jewish prisoners in Nazi concentration camps ... Artistic choice or absolutely incentive? Ask any person with a sense of responsibility and sensitivity will demand a recall of the product.

    Adidas failed to account for the socio-historical context in developing this product. In this country, this is a part of marketing that cannot be overlooked. My question: What DID the consumer say about this? And why didn't any ONE individual see the wrong with this at the company? That is the bigger and more troubling question that lies at the heart of many other organizations, unfortunately, which lack cultural diversity and sensitivity.

    June 20, 2012 at 4:53 pm | Report abuse |
    • OCsurfer

      What's really funny is that even though some of the liberals in the fold her are crying racism and slavery and all sorts of other ridiculous crap, the fact is, the biggest purchasing group of this shoe had it ever found its way to the market would have been inner-city black kids. In some circles, the shoes would have been worn as a badge of honor for having done jail time.

      Comparing it to the Nazi symbol is just ridiculous. Shackles are used today by incarceration facilities all over the World, and nothing racist is implied by them. Seems like a fun, whimsical design to me to put rubberized, brightly colored shackles on a pair of shoes. Too bad the EVERYTHING-OFFENDS-ME crowd wins again. Pity.

      June 20, 2012 at 5:34 pm | Report abuse |
  16. thanksjesse

    Thank you for your input, Jesse Jackson. You surprised me, I would have thought you of all people would not be offended by this. I'm going to go and rethink things because your original, surprising response touched me.

    June 20, 2012 at 4:51 pm | Report abuse |
  17. bob

    One word to the black whiners, holocoust and yes my mothers mothers did die there, get over yourselves! You are not the only people to suffer! and were arnt jews we were poles! last time i check that was a white person!

    June 20, 2012 at 4:47 pm | Report abuse |
    • whatever!

      You mean Pols, not poles, right?

      June 20, 2012 at 4:54 pm | Report abuse |
  18. SupSpitz

    Because of this article plus all the people talking about the shoes regardless whether you love em or hate em will cause them to all sell out and be re sold for twice the retail value. Unneeded hype for some ugly shoes

    June 20, 2012 at 4:42 pm | Report abuse |
  19. lol

    Those shoes are ugly as sin. who would want them anyway?

    June 20, 2012 at 4:35 pm | Report abuse |
    • Jeff

      Some black person...

      June 20, 2012 at 4:46 pm | Report abuse |
  20. Rupert

    What sort of shackles attached to a shoe and ankle on the same foot? Do people know that shackles attach one ankle to another? This is no different than handcuffing a briefcase of money to someone. To me it implies the shoes/your game/etc. has a lot of value.

    June 20, 2012 at 4:35 pm | Report abuse |
  21. Glenn NM

    "Art or Insensitive"? How about just plain stupid?

    June 20, 2012 at 4:33 pm | Report abuse |
  22. Jeremy

    I think people take offense to things way too easily. It's stupid to even think that the designer of this product had any thought in his head that he would be referring to slavery or anything of the sort. No one can do anything these days without worrying of offending someone. Someone should write a reference manual to refer to so we don't offend someone else, but then, someone would get offended. Bah!!

    June 20, 2012 at 4:31 pm | Report abuse |
    • Hugh Jass

      "but then, someone would get offended. Bah!!" Man, you are WAY too easily-offended. Calm down.

      June 20, 2012 at 4:41 pm | Report abuse |
  23. mattmchugh

    It's a commercial product. The decision to manufacture and market it should be based on whether or not people will buy it. If enough people take offense at the product or concept - regardless of the rationale - then it shouldn't be marketed. It's that simple. Capitalism... free market... all that jazz, you know?

    Personally, I think if Adidas did choose to market these, after all the free publicity stirred up by a rather inflated controversy, they'd be best sellers. But, if they're worried about image backlash, again, that's capitalism in action.

    There's no civil, racial, social, or artistic issues here. Just business.

    - mm

    June 20, 2012 at 4:27 pm | Report abuse |
    • escher7

      You are confusing censorship and capitalism. If they hit the market and bombed – that is capitalism or at least the free market system. To have to answer to a bunch of politically correct self-appointed watchers – that is censorship.

      June 20, 2012 at 4:35 pm | Report abuse |
      • mattmchugh

        "To have to answer to a bunch of politically correct self-appointed watchers – that is censorship."

        No. No, it isn't. To have the police break into your house in the middle of the night and burn your manuscript before they throw you in jail... that's censorship. You're confusing non-specific social pressure with state-sponsored action. Big difference.

        - mm

        June 20, 2012 at 5:00 pm | Report abuse |
  24. Norm

    Dumbest thing I've ever seen come from a shoe company.
    If even one kid asks their parents for these shoes, they should have their pet rocks and Pogs taken away.

    June 20, 2012 at 4:24 pm | Report abuse |
  25. Lila

    Were they for women, men or kids? Sandals with ankle jewelery have been popular for the last couple of years. To be honest, I thought that was the look they were going for at first, but also I can see why they can be viewed as insensitive.

    June 20, 2012 at 4:23 pm | Report abuse |
  26. escher7

    I know – make the cons wear them. That will teach them to obey the law.

    June 20, 2012 at 4:21 pm | Report abuse |
  27. Tom, Tom, the Piper's Son

    Why should a German company have to tip toe around American slavery that ended in 1865? Why do Jessie and his fellow victimhood types think everything revolves around their issues? Does Jessie and followers realize that blacks were not the only ones to have been enslaved or even for the longest period of time?

    June 20, 2012 at 4:17 pm | Report abuse |
    • Hugh Jass

      "Why should a German company have to tip toe around American slavery that ended in 1865? " Maybe they'd like to actually SELL the shoes instead of having them sit on shelves for years. Know your audience.

      June 20, 2012 at 4:42 pm | Report abuse |
      • whatever!

        Maybe you're right about a German company not concerning itself with an American issue, but to play Devil's Advocate if I may, maybe some Jewish kid might get a pair and then what? Seems scary.

        June 20, 2012 at 4:50 pm | Report abuse |
      • Tom, Tom, the Piper's Son

        The discussion isn’t over economics. It’s over what is considered offensive. That said not only would these sale in the black community, they would be huge! You’d have to put real shackles on them to keep from getting jacked. I agree, know your audience.. and this audience as repeatedly and intentionally taking ignorant, racist concepts and made them their own in a juvenile way of ‘sticking it to the white man”. Ever heard of the “N” word? Jessie saw an opportunity to make some money and try to stay relevant..that is all this is.

        June 21, 2012 at 8:36 am | Report abuse |
  28. marsmotel

    Wow! Let's just start protesting everything. When did everyone get so offended about anything. You can't tell the truth anymore because someone's poor feeling will get hurt. You can't make anyone happy because someone else will get upset. The pussification of America is in full effect and I want to get off this ride. Do they really look like shackles? Are the inmates of this country upset as well? Is anyone still around from the slave days? Stop with this slave stuff, it is mundane. We did not have anything to do with it. It is over. Enough already!!!

    June 20, 2012 at 4:16 pm | Report abuse |
    • Dee

      All offense issues aside. These shoes are just plain STUPID!! No one can honestly say these would ever be worth buying or wearing for that matter.

      June 20, 2012 at 4:36 pm | Report abuse |
      • Tom, Tom, the Piper's Son

        Agreed, however that goes for 905 of the shoes, cloths and rims this target audience buys.

        June 21, 2012 at 8:38 am | Report abuse |
      • Tom, Tom, the Piper's Son


        June 21, 2012 at 8:38 am | Report abuse |
  29. escher7

    If these things had a confederate flag, a swastika or a picture of a slave on therm – OK. But they are just a silly product to attract kids. Good taste, probably not, but the market would take care of that. Maybe we should have oversight committees walk the factories everyday checking for offensive toasters, lamps, radios? It amazes me in an age where the government and the internet offend our privacy everyday without complaint that plastic sneakers are the subject of vigilance.

    June 20, 2012 at 4:12 pm | Report abuse |
    • Norm

      "Let the market take care of it"???
      It would have, but since Jesse Jackson protested the stupid thing...now everyone will want them.
      I wouldn't doubt if he has stock in the company.

      June 20, 2012 at 4:26 pm | Report abuse |
  30. HenkV

    This whole thing is pathetic. Who cares what people wear on their feet, as long as they are made by ten to twelve year olds in China. If those kids become unemployed, then we really have something to worry about.

    June 20, 2012 at 4:07 pm | Report abuse |
  31. Bacabaca

    I've been reading alot of "what about those currently in chains in prison, it could offend them." This is dumb, they deserve to be in chains cuz they broke the law. I didn't realize people were concerned about hurting the murdering rapists feelings. These people in prison have no rights and deserve no rights. Get over it

    June 20, 2012 at 4:04 pm | Report abuse |
  32. rufus

    The use of handcuffs by police is racially insensitive and must stop.

    June 20, 2012 at 4:00 pm | Report abuse |
    • whatever!

      So is a Bait Car! But I can say that somehow the specific "fish" always takes the bait! I guess its an evolutionary trait. Go figure!

      June 20, 2012 at 4:16 pm | Report abuse |
    • Dee

      Wow Rufus, you are pathetic.

      June 20, 2012 at 4:39 pm | Report abuse |
  33. New Gawker

    if you're so easily offended you need to spend more time working and bettering your life.

    June 20, 2012 at 3:59 pm | Report abuse |
  34. HRPuckinfutz

    Forget that they are racist. They are hideously ugly to boot! Who would want these monstrosities!

    June 20, 2012 at 3:59 pm | Report abuse |
    • escher7

      That is the whole point – let the market take care of it. We do not need "bad taste" censors.

      June 20, 2012 at 4:15 pm | Report abuse |
  35. Justin

    Artists make statements - not always ones that people like to see, or are appropriate for mass market products.

    Nevertheless, this was a statement with some elements of relevant content, and Jeremy Scott is unquestionably an artist.

    I think he should stick to haute couteur and dressing rock stars though.

    June 20, 2012 at 3:59 pm | Report abuse |
  36. AnneSD

    Artistic? Insensitive?

    If they offend you - don't buy them.
    If you aren't insanely rich and want value for your dollar - don't buy them (or any other insanely priced sneaker).
    If you have any taste (other than just in your mouth - don't buy them.

    Otherwise, you might as well leave them on the market so that when you see people wearing them, you already know the last 2 points apply to them...

    June 20, 2012 at 3:55 pm | Report abuse |
  37. Brad

    I'm more offended to find out that he ripped off My Pet Monster.

    June 20, 2012 at 3:55 pm | Report abuse |
  38. sarahh

    If people don't like them, they don't like them. It doesn't matter what the reasons are. Better to know now than later when they're sitting on the shelves getting dusty.

    June 20, 2012 at 3:55 pm | Report abuse |
  39. Claude

    Guys it is just that these shoes are so hot , it prevent it to be stolen from your feet, it is simply made to avoid a ShoeJacking

    June 20, 2012 at 3:51 pm | Report abuse |
    • bjorn

      lol, i don't even think people jack shoes anymore.

      June 20, 2012 at 3:55 pm | Report abuse |
      • NatashaB

        Just last year a kid who lives 10mins away from me was stabbed for his shoes. He's dead now. Shoe jacking still happens!

        June 20, 2012 at 9:17 pm | Report abuse |
    • New Gawker

      You joke but it's true, did you read the story about those weezy sneakers or whatever the name is. It's pretty sad.

      June 20, 2012 at 3:58 pm | Report abuse |
  40. Elliot

    You could totally buy those and wipe shoe polish all over your face and be a slave for Holloween.

    June 20, 2012 at 3:44 pm | Report abuse |
    • whatever!

      Ha ha ha haaaaaaaaa! Twisted but funny! lol!

      June 20, 2012 at 3:50 pm | Report abuse |
    • Tara

      I prefer to dress up like road kill and pretend to be one of the thousand of idiots who jump out of the tw.in tow.ers on 9.1.1 that's more creative.

      June 20, 2012 at 3:59 pm | Report abuse |
      • Taraisslow

        "to be one of the thousand of idiots who jump out of the tw.in tow.ers on 9.1.1 that's more creative." Why do sub par IQ wielding mouth breathers always insult people while making simple grammar mistakes? Who jump(ed) , past tense. Return to the Jihad forum troll.

        June 20, 2012 at 4:17 pm | Report abuse |
      • Tara

        @Taraisslow...you can call me names but I am not stupid enough to jump from a building expecting to live. That all you white people have is name calling like Ni**er and ghetto etc....I don't worry because one day you will slowly die from skin cancer and that's enough to satisfy me. Thank you WD

        June 20, 2012 at 4:31 pm | Report abuse |
      • Hugh Jass

        Do you people not see the "Report Abuse" link? Why even talk to it? Report, don't retort.

        June 20, 2012 at 4:44 pm | Report abuse |
    • escher7

      Right – the slaves wore yellow plastic shackles. No wonder they ran away to Canada all the time – they were offended by the gross colour.

      June 20, 2012 at 4:18 pm | Report abuse |
  41. Cherries

    If they were marketed, it would be no more of a fashion mistake than saggy pants, muffin tops, wife beater tank tops, and short shorts in large sizes.

    June 20, 2012 at 3:44 pm | Report abuse |
    • JH

      I have to wonder what the profile is of the person Addidas expects to have buy this product.

      June 20, 2012 at 4:54 pm | Report abuse |
    • NatashaB

      who wants to see any of that become popular again..lol..yuck!

      June 20, 2012 at 9:20 pm | Report abuse |
  42. Relz

    Elliot, I am a black male and find your joke hilarious!

    June 20, 2012 at 3:43 pm | Report abuse |
    • marathon

      Tom... is that you??

      June 20, 2012 at 4:59 pm | Report abuse |
      • Leah

        @Marathon lmao I was just thinking that same thing. lol

        June 20, 2012 at 5:40 pm | Report abuse |
  43. northernstar

    I hope they do market the shoes, and charge $1,000 for each pair. Let those who pay the ridiculous prices for sneakers and line up for days to buy them have as many pairs as they want, in as many colors as they want. Maybe the Kardashians will help sell them. If they are stup&d enough to buy them & wear them; so be it.

    June 20, 2012 at 3:40 pm | Report abuse |
    • Tom, Tom, the Piper's Son

      Are you kidding? This is the same target audience that will put 5k rims on a 2k retired police cruiser sold at auction and given to them by welfare groups. There is no doubt they’d buy these for 1k.

      June 21, 2012 at 8:42 am | Report abuse |
  44. s

    "For some, the photo of a sneaker with affixed rubber shackles immediately brought up thoughts of chain gangs. For others, it was the painful reminder of slavery."
    for some, the photo brought up thoughts of how hideous anything even remotely able to be called a "sneaker" has become today...

    June 20, 2012 at 3:38 pm | Report abuse |
    • whatever!

      And yet to others it reminds them of the time they spent away from society wearing orange jumpsuits for infringing on someone else' rights or property.

      June 20, 2012 at 3:47 pm | Report abuse |
      • whatever!

        S, I think you missed my point. I was referring to the stupidity of feeling apologetic to those who have been convicted for whatever crimes they've commited. I think its ridiculous that so many people take exception to this. For sure I do not have any sympathy for any criminal. They get what they deserve and should have no rights.

        June 20, 2012 at 4:26 pm | Report abuse |
      • s

        @whaever: i got ya now. apologies.

        June 20, 2012 at 5:13 pm | Report abuse |
    • JP

      I dont get the immediate jump to slavery, also people living today have no memory of slavery since they or their parents or even their parents were not slaves.

      June 20, 2012 at 4:12 pm | Report abuse |
    • SilentBoy741

      For me, the phrase "rubber shackle" brought up a whole other image. And I can't even begin to describe how off-topic that image is.

      June 20, 2012 at 4:24 pm | Report abuse |
      • whatever!

        Oooops! I just pictured it! I might have to try that on my GF! lol!

        June 20, 2012 at 4:32 pm | Report abuse |
  45. Derek James

    It's artistic and not insensitive when a woman paints red swaths on a blank canvas with her groin, but it's not okay for someone to design a shoe that has cuffs around the ankles. Maybe it's insensitive, but people are too damn sensitive these days to appreciate anything at all–everyone is looking to play the victim card because it allows them to be important for fifteen minutes.

    June 20, 2012 at 3:38 pm | Report abuse |
    • Hugh Jass

      "It's artistic and not insensitive when a woman paints red swaths on a blank canvas with her groin," Really? You have weird ideas about Art. I'd call that 'kitsch performance art' and totally derivative of a hundred others.

      June 20, 2012 at 4:47 pm | Report abuse |
  46. Burbank

    Aritstic or insensitive? How about just plain fugly!

    June 20, 2012 at 3:37 pm | Report abuse |
  47. Elliot

    Ohhh, can't take a joke there Bjorn? Way too many serious McGees around these days....geez. This whole topic is stupid so why not make fun of it?

    June 20, 2012 at 3:36 pm | Report abuse |
  48. whatever!

    Why are there people so offended by this? The same people that take exception to this shoe should also be banging the doors down on companies that promote and sell the gangsta/hood apparell. I would think that these folks would be extremely offended by the saggy pants and culture that surrounds it. It makes them look like completely uneducated bafoons that are ready to steal from anyone. I don't see Jessy or Al all up in arms about that. What a bunch of hypocrites!

    June 20, 2012 at 3:35 pm | Report abuse |
  49. bjorn

    go kill yourself.

    June 20, 2012 at 3:29 pm | Report abuse |
  50. David in Bixby

    If I saw some kid wearing those shoes I would laugh. All this whinning is BS, there is not a single person alive who remembers black slavery in America, so don't give me this crap that it offends you. Suck it up sunshine and try growing up. I think the shoes are cool.

    June 20, 2012 at 3:28 pm | Report abuse |
  51. iwishaMFwould

    THOSE SHOES ARE STUPID! Some of you should be ashamed at some of these comments! I bet if your mothers mother was held captive against her will and raped and beaten on a daily basis for even a day let alone 200 years, chances are you would be upset as well. No matter how you try to discount the past, FACTS are FACTS! Some of you racist need to be held accountable for your ancestors actions simply because you all are just IGNORANT!

    June 20, 2012 at 3:28 pm | Report abuse |
    • Klaas Jan

      I don't think my grandmother was alive when slavery existed in America, and she certainly did not live to be 200.

      June 20, 2012 at 3:31 pm | Report abuse |
      • Lauren

        I like this comment.

        June 20, 2012 at 3:34 pm | Report abuse |
      • EaglesQuestions

        He he.
        Me too.

        June 20, 2012 at 4:03 pm | Report abuse |
    • bjorn

      yes, those are some very ugly shoes. And that's the only thing that came to mind until reading this article. I don't see how it relates to slavery at all. It's shackles!?! that's all. You can argue anything about what it means, i can even argue that's it's a representation of how all of us are held captive to material goods, but slavery? noooooo. And you can't hold everyone accountable for their ancestors, if you want to do that then you're not innocent either since your ancestors sold their own people into slavery. So lighten up and stop throwing the race card, you're making the rest of us look bad.

      June 20, 2012 at 3:36 pm | Report abuse |
      • Hugh Jass

        "your ancestors sold their own people into slavery." I think some of my ancestors probably conquered your ancestors and did what they pleased, but I'm part Dutch. We stepped on everyone's faces at one time or another.

        June 20, 2012 at 4:50 pm | Report abuse |
    • GonzoMc

      If the situation were reversed how would you pay for your ancestors evil deeds? Would you be OK being blamed for any problems another race has because of the color of your skin? If my ancestors were involved in slavery then they made a horrible life decision and I'm glad I am not one of them but I'm not taking blame for anything that happened 200 years ago. Your statement reveals itself as ignorant.

      June 20, 2012 at 3:47 pm | Report abuse |
    • GonzoMc

      My white mother was domestically abused by her white husband so when my children grow up I'm going to make them pay for his abuse cus that makes the most sense.

      June 20, 2012 at 3:50 pm | Report abuse |
    • REALLY!?!

      You think Shackles are only 200 years old and invented by America? Seems more like an artistic impression about being chained to a fashion trend. I say MAKE them, sell them. If you are offended, do not buy them.

      June 20, 2012 at 3:55 pm | Report abuse |
    • cchucka

      this guy... some people take the phrase "ignorance is bliss" to a whole new level

      June 20, 2012 at 3:57 pm | Report abuse |
    • people these days.....WOW

      What does getting beaten as a slave many many years ago have to do with a shoe with shackles? People over-react WAY too much these days WOW. Those shoes are hilarious, and being black myself, I have absolutely NO problem with them.

      June 20, 2012 at 3:59 pm | Report abuse |
  52. Fuster

    These shoes look cool, and I don't know why people associate them with slavery. I guess some people are just too imaginative.

    June 20, 2012 at 3:28 pm | Report abuse |
  53. n0labels

    I am not saying the creator of these shoes didn't have the right to express himself artistically. However, the sight of these shoes are painfully tragic. First off, the color scheme is ugly. Who would want to wear shoes with shackles on them, and they don't even look like they mesh well with the shoe?

    I do understand how the shackles can be linked to being in prison–because they wear those to keep them from escaping once captured, as well as how it links to slavery. No matter how many years have gone by, it can be still be hurtful that something like that can be used as a way to boost sales. Of course, the younger generation may not see the connection but the older ones do know and are aware.

    I wonder, if he had marketed these shoes, to another type of focus group before trying to do the launch what type of reaction he would have gotten? It probably would have never made it to press, and it's not wise to tick off the market who may be the ones who is in the majority when it comes to wearing the product.

    June 20, 2012 at 3:28 pm | Report abuse |
  54. Joe

    "For others, it was the painful reminder of slavery."
    Seriously!? Were these people slaves, were they even around at that time, if it didn't affect you directly then quit your moaning! Aint nobody got time for that!!

    June 20, 2012 at 3:27 pm | Report abuse |
  55. Klaas Jan

    What a stupid article. The examples are ludicrous as well, people need to lighten up. I am Jewish and found the Wodka ad hilarious.

    June 20, 2012 at 3:27 pm | Report abuse |
  56. 2/8

    It's neither art nor insensitive. It's just plain stupid. It's like that fool who is bringing out a wine called "Rehab"......what the heck's wrong with people these days?

    June 20, 2012 at 3:26 pm | Report abuse |
  57. Ex-Hooligan

    Lighten up you hyper-sensitive thin-skinned whiney babies!
    They're shoes for Pete's sake... ugly and over-priced to boot!

    June 20, 2012 at 3:19 pm | Report abuse |
    • Leprakawn


      Was the pun intended..."ugly and over-priced to boot!"

      June 20, 2012 at 5:25 pm | Report abuse |
  58. Jimbo

    LOL! at picture number 2 above! Moar Lulz please!

    June 20, 2012 at 3:19 pm | Report abuse |
  59. Minority Report

    I am a minority but I really hate this da-mn racial card. If you don't like them shoes, then don't buy.

    June 20, 2012 at 3:18 pm | Report abuse |
  60. Ex-Hooligan

    Let it go you hyper-sensitive, thin-skinned POS's... they're shoes, and ugly and overpriced anyway.

    June 20, 2012 at 3:16 pm | Report abuse |
  61. John

    I can just picture some kid out in the garage now trying to make his own shackle shoes

    June 20, 2012 at 3:15 pm | Report abuse |
  62. Moncada

    Everything is a racial issue now these days.

    June 20, 2012 at 3:11 pm | Report abuse |
  63. Lauren

    Even if remembering slavery had been the intention of this shoe design, how would that be any different from the way Christians buy and sell everything with crosses all over it? The cross was a horrible torture device, not a symbol or peace or love or anything. So why would this be different? Why couldn't we use the image of shackles to show our respect for the lives lost to slavery and a reminder to never let it happen again?

    June 20, 2012 at 3:11 pm | Report abuse |
    • Hugh Jass

      "Why couldn't we use the image of shackles to show our respect for the lives lost to slavery and a reminder to never let it happen again?" You can be the first, and if you survive, we'll consider joining your movement.

      June 20, 2012 at 4:52 pm | Report abuse |
  64. Ross

    Artistic or insensitive? Neither, just plain stupid. Who would wear those anyways...smh

    June 20, 2012 at 3:08 pm | Report abuse |
  65. Danny

    People really have way to much time on their hands.

    June 20, 2012 at 3:08 pm | Report abuse |
  66. Shy-D

    No they were not slaves (maybe). But it is still a part of our heritage. Tattoos and handcuff, what does that have to do with slavery?

    June 20, 2012 at 3:08 pm | Report abuse |
  67. dougsbeard

    totally agree...all races and groups of people have been shackled. heck most of europe was shackled as surfs but ive never cried fowl about slavery issues.

    the idea was a clever one with the owner of the shoes being shackled to themself...not anything else. if anyone wants to associate a race issue to this, theyre creating an idea out of wanting racism...not pointing out racism itself.

    my personal thoughts? people need to grow up and stop dwelling on the past and look forward. again, weve all had shackles at one point but i totally wouldve bought these shoes.

    June 20, 2012 at 3:07 pm | Report abuse |
    • Hugh Jass

      "heck most of europe was shackled as surfs but ive never cried fowl about slavery issues." Get that chicken off my surfboard! Right Doug, and that's why you are still a serf today, right?

      June 20, 2012 at 4:54 pm | Report abuse |
  68. PK

    That is the most offensive thing about these shoes, I thought (and I could be mistaken) that I heard on the news they were charging a couple hundred for them.

    June 20, 2012 at 3:07 pm | Report abuse |
    • Wiseone

      I can just see who will be standing in line to buy them once they go on the market – and they won't all be white folks.

      June 20, 2012 at 3:23 pm | Report abuse |
  69. Enough

    It seems that the black race has absolutely run out of things to complain about. They can't complain that the white man gets all the jobs since there is race preference in most all jobs. There are special education grants if you are a minority, There is welfare to help you pay for having babies as many as you want. WIC and food stamps to feed them. Section 8 to house them and Medicaid to take care of them. Now you want to dictate to the white race what kind of shoes they may buy. Get Over Yourself. You ani't that important.

    June 20, 2012 at 3:06 pm | Report abuse |
    • Shy-D

      So you are saying that white people are not on welfare and that they don't get preferential treatment in the job market?

      June 20, 2012 at 3:10 pm | Report abuse |
      • Lauren

        White people are often on welfare, but they really don't ever get preferential job treatment. With all this affirmative action and "equal" opportunity stuff, if a white man and a black man are equally qualified for a job in every way, the job will be given to the black man almost every time.

        June 20, 2012 at 3:13 pm | Report abuse |
      • Enough

        Of course white people get these benefits but if they were reserved only for the whites then you would have something to compain about – RIGHT? Do you get now. So you do not have anything to complain about RIGHT? Records are kept about the race of the person receiving benefits so that you can't complain so if you are African American you are definitely getting your share.

        June 20, 2012 at 3:19 pm | Report abuse |
      • Shy-D

        Lauren, I would like to see you quantify that. there is a big difference in the unemployment rate. It has closed somewhat recently and that's why people (white) got upset.

        June 20, 2012 at 3:20 pm | Report abuse |
      • Shy-D

        Whatnow, yeah I 'm getting my share. I have been working since I was about 16, retired From the Air force after 20yrs, great job now. So yeah I'm getting my share because I have earned it. I also know plenty other minorities just like "me".

        June 20, 2012 at 3:24 pm | Report abuse |
      • Dave

        @ Lauren...Actually women have benefited more from AA than black folks...

        June 21, 2012 at 3:37 pm | Report abuse |
  70. PK

    At what point did we arrive to the place where people feel they have some sort of right to never in their entire life have to see (or hear of) anything they find offensive? If the worst thing that happens to you on any given day is that you learned of something that offended you then you should consider yourself lucky, you had a pretty good day.

    June 20, 2012 at 3:02 pm | Report abuse |
  71. Kellee

    For white people those shoes are artistic because none of their ancestor were ever slaves so they don't care or have empathy for other people. For black people they are insensitive because they would never do something like that. You will never see a black person release any merchandise with people jumping out window being road kill on the ground because they are sensitive and don't make light of the issue. But asking white people to have a heart is like asking Iran to make peace with Israel both will never happen.

    June 20, 2012 at 3:02 pm | Report abuse |
    • PK

      You don't know that white peoples ancestors weren't slaves... Slavery is present throughout history in every race, color, ethnicity, religion or any other demographical identifier you can dream up.

      June 20, 2012 at 3:04 pm | Report abuse |
      • Enough

        Give it up people like Kellee do not want to know the truth. All they want to do is wallow in self pity and blame the white race for all their woes. It will never change in out life time.

        June 20, 2012 at 3:08 pm | Report abuse |
    • DOugE

      I suppose that hip-hop lyrics that denigrate women don't count as 'insensitive'...

      June 20, 2012 at 3:10 pm | Report abuse |
    • Valerie

      Whites have NEVER been enslaved? Are you sure about that? And for the record, you wouldn't EVER catch a white person wearing these shoes with the exception of whites that other white people refer to as "white trash". Just saying.

      June 20, 2012 at 3:11 pm | Report abuse |
    • kh

      Lovely overgeneralization. Yes, no white people have hearts clearly. We are all walking around like zombies. No white people have ever been enslaved or died trying to stop slavery... (yes I'm being sarcastic)
      By the way how much heart do SOME black people have when they decide to bully each other and sell their own as slaves in the first place?

      June 20, 2012 at 3:23 pm | Report abuse |
    • Klaas Jan

      Us white folk were never slaves? Look at the word, you idiot. Slave comes from Slav, a white race, as in, I am Polish and my ancestors were enslaved.

      June 20, 2012 at 3:28 pm | Report abuse |
    • GonzoMc

      How long and where were you Enslaved that makes you sensitive to the subject? Better yet can you name some slaves you are close to? I mean, you must have some slavery experience other than what you learned in middle school or else you wouldn't be offended. I think the fact that our country nominated a Black president shows racism is and should stay in our past. If anyone is enslaved in America now its its the middle class breaking their backs to get by so the 1% can stay wealthy. We should be trying to reform our government rather than arguing about a pair of shoes. Its sad that people would use their ancestors experiences to encourage sympathy. And I'll be damned if I'm gonna apologize to anyone about anything a family mem

      June 20, 2012 at 3:36 pm | Report abuse |
      • GonzoMc

        Member did before I was or even my close family was even thought of as child

        June 20, 2012 at 3:37 pm | Report abuse |
    • NorCalMojo

      Someone needs to open a history book.

      June 20, 2012 at 9:42 pm | Report abuse |
  72. randoid1234

    As a former resident of a medieval dungeon I also take offense.

    June 20, 2012 at 3:01 pm | Report abuse |
    • SarcasticAsianGuy

      @randoid – you should only be offended if you were shackled by your ankles in that medieval dungeon...

      June 20, 2012 at 3:09 pm | Report abuse |
  73. DAve

    Too bad they are not real, would help cut down on crime and having to run after them all the time to arrest them.

    June 20, 2012 at 2:58 pm | Report abuse |
  74. ddistanislao

    I had one of those toys...my pet monster and when i first saw these sneakers i knew the exact inspiration. I understand the percieved notion but the true idea is that the designer was showing that those wearing these shoes is a monster ready to break lose. I want a pair for i wore it as a costume before

    June 20, 2012 at 2:57 pm | Report abuse |
  75. Joe

    Really? Slavery and chain gangs? Their shoes! Dont like em dont buy em. More important things in the world to get upset about.

    June 20, 2012 at 2:54 pm | Report abuse |
    • Enough

      Yes such as the massive amount of young black men in prison. Look at any paper and you will see who is doing more and more criminal acts. They don't have time to worry about that only about what a white man is doing 200 years later. Watch old movies about the chain gangs and I see as many whites as blacks so what is your problem? Sickening.

      June 20, 2012 at 3:11 pm | Report abuse |
    • Shy-D

      Yeah like when something is posted about the holocaust?

      June 20, 2012 at 3:12 pm | Report abuse |
      • Helen

        So just a reminder this is not about the holocost but about white people buying an ugly shoe. Don't you see how silly this whole subject is? Guess not.

        June 20, 2012 at 7:40 pm | Report abuse |
  76. Annie

    can we please stop caving into these idiots? Anything that they can do to create havock on they will do it. I think the shoes are ugly but this is a free country and all who don't like our freedom should go to Africa. If you don't like the shoes then don't buy them. So simple. By stupidity like this they drive the wedge deeper in race relations. Keep the shoes and give the protestors a ticket on the first boat to elsewhere.

    June 20, 2012 at 2:53 pm | Report abuse |
  77. Cece

    Everyone knows who would have been buying these up if they had been released...

    June 20, 2012 at 2:47 pm | Report abuse |
    • bme

      Who might that be Cece? Enlighten us all....

      June 20, 2012 at 2:56 pm | Report abuse |
  78. sharky

    The shoes are just flat out ugly. I see no insensitivity with them, they are just ugly shoes.

    June 20, 2012 at 2:43 pm | Report abuse |
  79. DL

    Adidas 'shackle' controversy: Artistic interpretation or insensitive product?

    I vote over-hyped extremely expensive stupid piece of worthless junk.

    June 20, 2012 at 2:43 pm | Report abuse |
  80. True Texas

    People now days need to stop being so sensitive. Geez, its art. Some one need to take down the Michealangelo, im offended by a penis. Get over it people! If you dont like it, dont look at it!!!

    June 20, 2012 at 2:42 pm | Report abuse |
  81. riamb60

    Only people with a sick mind will wear them.

    June 20, 2012 at 2:36 pm | Report abuse |
    • Annie

      Only idiots with a idiot mind would protest against the ugly things. Just don't buy then or look at them.

      June 20, 2012 at 2:55 pm | Report abuse |
  82. Bold Bigflank

    Never listen to Jesse Jackson. Slaves were considered 3/5, free blacks were counted as citizens.

    June 20, 2012 at 2:35 pm | Report abuse |
  83. Daniel

    After looking at those pictures, ads and captions, I have to say, some people are too sensitive. Save it for your shrink, and let people live and try to prosper. Time to move on. The race card is tired. I mean, it's 2012 for crying out loud. It's not 1912! Most people have more rights than ever.

    June 20, 2012 at 2:33 pm | Report abuse |
    • Chris

      There are today many people "in chains" because of slavery.

      June 20, 2012 at 2:43 pm | Report abuse |
      • sharky

        Oh please, they are in chains due to the crimes they committed in violation of the laws of the country. Chains are NOT racist.

        June 20, 2012 at 2:45 pm | Report abuse |
      • Annie

        Chris I am so tired of this type of comment. Every nation on the world has at one time had slaves BUT the USA is the only nation that refuse to just get over it. Anyone that feels as you do should leave the USA and go elsewhere. There are many in AFrica that would gladly trade places with you. Check it out – you are welcome to leave here.

        June 20, 2012 at 2:57 pm | Report abuse |
      • Tendofreak

        Give me names of these people "in chains". Name me ONE person that is enslaved today? Dumb-A!!

        June 20, 2012 at 4:05 pm | Report abuse |
  84. Psyllim

    Just stupid. Plain stupid.

    June 20, 2012 at 2:32 pm | Report abuse |
  85. GonzoMc

    I must have missed the press release from Adidas that stated the company was going to round up black people and force them into extreme labor for no pay while wearing shoes with shackles that they can take off whenever they want. If you think its racist than your probably a racist yourself considering the evil white people aren't enslaving anyone anymore and those who did are pretty much not around. Every race is profiled in one way or another but we are all individuals and we can choose to live as stereotyped or not. Just live your life and shut your mouth. We are all humans just destroying ourselves over a past that is not ours.

    June 20, 2012 at 2:31 pm | Report abuse |
    • Annie

      Thanks gonzomc great post and I agree.

      June 20, 2012 at 2:59 pm | Report abuse |
  86. KarminaK

    Well said.

    June 20, 2012 at 2:24 pm | Report abuse |
  87. Tom

    most overpriced stupid looking sneakers are purchased ( or stolen ) by a particular race of young men. should have had a few of them on the marketing team in the first place.

    June 20, 2012 at 2:23 pm | Report abuse |
    • Shy-D

      Tom, that would have meant giving them a job, which I'm sure you would have been against or screamed reverse discrimination.

      June 20, 2012 at 3:14 pm | Report abuse |
      • Tom, Tom, the Piper's Son

        Affirmative action is real and its racist. Look it up hippy.

        June 21, 2012 at 8:46 am | Report abuse |
  88. snapnecklife

    There's NO racial undertones with this, only Jesse drumming up dirt where there is none. Jeremy Scott's mind comes up with some awfully creative, albeit aesthetically-different designs for sneakers – from the USA Wings, to the Bones, to the heavily branded adidas mids. Clearly it was a play on the evolving sneaker market, as there has been violence (both white and black) during releases of overhyped sneakers.

    Jesse needs to chill. No reason to try to stay in the limelight, because realistically, blacks buy these particular styles moreso than whites.

    June 20, 2012 at 2:23 pm | Report abuse |
    • Shy-D

      Yep when we do embrace a style, guess who jumps on the band wagon?

      June 20, 2012 at 3:52 pm | Report abuse |
      • steve

        I don't embrace "your" (as you said "we") style. I prefer not to show my underwear to everyone who is behind me.

        June 20, 2012 at 5:25 pm | Report abuse |
  89. Any Mouse

    I just gotta have a pare of these shoes.
    I'm sure I can find a pair in Europe after August.
    I'm making travel plans right now.

    June 20, 2012 at 2:23 pm | Report abuse |
  90. Kellie

    What about prisioners who have to wear shackles. Did this offend them? Why is it always pointed to the black commuinty? You are not the only race who has been treated poorly.

    June 20, 2012 at 2:23 pm | Report abuse |
  91. KarminaK

    It's utterly ridiculous that anyone could look at this as racial profiling. First off, show me one person today that was alive 200 years ago in order to be directly affected by these shoes in an emotional way. Second, take a look at all the benefits you still receive today as a result of what happened to your ancestors centuries before you were alive. Third, if the design was meant in even the slightest way to be derogatory to any race, the idea never would have made it off the drawing boards. Get over yourselves.

    June 20, 2012 at 2:20 pm | Report abuse |
  92. John

    Who is really bothered by this shoe? My first impression was that's an ugly shoe, not "That's so racist and insensitive OMG". Get over yourselves, not everything is about race. It's a shoe, if you don't like it, don't buy it, that's the beauty of capitalism. We decide what goods companies produce by the purchases we make. The only people that are "hurt" or "sensitive" about this issue are people in prison chain gangs, ignorant people, and people who are racists themselves so all they see is race. CNN I thought you were better than this.

    June 20, 2012 at 2:19 pm | Report abuse |
    • Lynda Elaine

      Dude I was right with you until your last sentence. This is CNN..they don't know better...lol

      June 20, 2012 at 2:24 pm | Report abuse |
  93. Dhulfiqar

    is there a third option ... UGLY?

    June 20, 2012 at 2:18 pm | Report abuse |
  94. Annie Oakley

    A lot of Black people buy these overpriced ADIDAS shoes. The best message would be to stop buying them. I think the shoes are stupid and do not enhance one's performance. ADIDAS is are running out of ideas. Some celebrity should make a new trend of going barefooted. The fugal choice.

    June 20, 2012 at 2:14 pm | Report abuse |
    • Willy

      I love the new ad these shoes embody the truth about young people and how marketing has enslaved and brainwashed them into buying overpriced shoes. They are slaves to consumerism.

      June 20, 2012 at 2:26 pm | Report abuse |
    • Moncada

      True; you're either good at a sport or your not, no shoe on Earth is going to fix that.

      June 20, 2012 at 3:17 pm | Report abuse |
  95. Turwen

    Africans weren't the only people who were enslaved. Slavery has been practiced for thousand of years and included other races as well. The other races seem to have gotten over it. It's time to move on.

    June 20, 2012 at 2:12 pm | Report abuse |
  96. TheGreenMan

    Adidas is merely playing to the market . With the prevalent culture of victimhood in the black community, why not make money out of the Race that has shackled itself by setting itself up as losers and victims.

    June 20, 2012 at 2:12 pm | Report abuse |
    • sharky

      Jackson and Sharpton would be out of their jobs. Can't have that happen.

      June 20, 2012 at 2:49 pm | Report abuse |
  97. cnnmembuh

    What a silly thing to get up in arms about or even make the news! I think they're dumb and wouldn't own them, but I don't see racism in them. I would not intentionally seek to offend anyone, but we really do need to tone down the hypersensitivity a bit.

    June 20, 2012 at 2:08 pm | Report abuse |
  98. A

    I am, in part, of Irish decent. My people were brutally enslaved by the British and forced to work in the Caribbean on plantations. There is a history in the US of treating the Irish as drunks, stupid, and less than human. We are the brunt of many jokes and of discrimination, prejudice, and bigotry. The Notre Dame mascot is very offensive, but you don't see us campaigning to have it removed.

    Sometimes a shoe is just a shoe. Battles to overcome discrimination should be chosen more wisely than this.

    June 20, 2012 at 2:07 pm | Report abuse |
    • sharky

      *Cutting up your Victim Card*

      It expired.

      June 20, 2012 at 2:52 pm | Report abuse |
    • Whatnow?

      Stop with the "minorities are not" garbage. Minorities are just as free as anyone else to move about the U.S. You don't know anyone who was a slave, so you don't have painful reminders of slavery. A non-memory cannot be painful. There are more white slaves in the world today than black. So, please, get over yourself.

      June 20, 2012 at 2:53 pm | Report abuse |
      • Shy-D

        Like the kid in Florida? Yeah he was free to move around and looked what happened.

        June 20, 2012 at 3:16 pm | Report abuse |
      • Tendofreak

        Big time agree on this. It bugs the you-know-what out of me that black people,,oh scuze me African-Americans......think they were the only slaves in history. Before the invention of gas powered engines...thats just the way thiings got done. If we ever see the end of petrol production with no new power source....watch out...slavery will return. Oh and those shoes...Gawd awful ugly!!

        June 20, 2012 at 3:58 pm | Report abuse |
  99. DC

    Great!!! Now Sullivan from Monsters, Inc is going to be ticked off about where this designer came up with his inspiration! Just what we need, a bunch of monsters feeling like they've been prejudiced against! =o)

    June 20, 2012 at 2:01 pm | Report abuse |
  100. GuyfromPA

    ok firt of all I think the sneaker is stupid not racist. slaves didn't have sneakers back then heck most of them didn't have shoes,so to say this shoe is in direct relation to racism/slavery is plain stupid. More and more when Jesse Jackson and Al Sharpton open there mouths i'm seeing who the real racists are. Take them for what they are. stupid looking shoes with a stupid motto, NOTHING MORE!!!!! By the way, I'm Italian not white since I know color will be an issue here!!!!

    June 20, 2012 at 1:58 pm | Report abuse |
    • Lou50

      good call, it was a 50/50 chance they would have sold thru the roof if you look at all the other stupid shoes that have caused such a stir. Rev JJ and Dullton just have their periods mixed up when they use to chain up law breakers for road work. They both have a guilty conscience when it comes to the four letter word WORK as well as guilty. To bad they didn't sell as the riots at the shoe store would have been fun to watch!

      June 20, 2012 at 2:07 pm | Report abuse |
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